Manuscript Details - IJARW1717

ManuScript Details
Paper Id: IJARW1717
Title: ANALYZING THE IMPACT OF ADVERTISING FORMS ON THE REVENUE OF STORES USING R SOFTWARE
Published in: International Journal Of All Research Writings
Publisher: IJARW
ISSN: 2582-1008
Volume / Issue: Volume 4 Issue 3
Pages: 4
Published On: 9/26/2022 8:30:44 PM      (MM/dd/yyyy)
Main Author Details
Name: Nguyen Thi Thu Hang
Institute: Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Viet Nam
Co - Author Details
Author Name Author Institute
Do Thanh Phúc Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Viet Nam
Pham Thi Linh Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Vietnam
Abstract
Research Area: Economics
KeyWord: R software, linear regression model, impact, advertising forms, revenue
Abstract: Currently, there is much statistical software used in data research, however, the official R software environment is an open-source free software environment and R is one of the most commonly used programming languages used in data mining. In this paper, the authors use R to build a linear regression model to assess the impact of advertising forms such as youtube, Facebook, and newspapers on the store's revenue. The results are obtained that the form of advertising on Facebook had the most impact on revenue and the form of advertising on newspapers has the lowest impact. In addition, the authors also give results on the weighted contribution of the explanatory variables, confidence intervals for the regression coefficients, and tests on the validity of the model.
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IEEE
Nguyen Thi Thu Hang, Do Thanh Phúc, Pham Thi Linh, "ANALYZING THE IMPACT OF ADVERTISING FORMS ON THE REVENUE OF STORES USING R SOFTWARE", International Journal Of All Research Writings, vol. 4, no. 3, pp. 11-14, 2022.
MLA Nguyen Thi Thu Hang, Do Thanh Phúc, Pham Thi Linh "ANALYZING THE IMPACT OF ADVERTISING FORMS ON THE REVENUE OF STORES USING R SOFTWARE." International Journal Of All Research Writings, vol 4, no. 3, 2022, pp. 11-14.
APA Nguyen Thi Thu Hang, Do Thanh Phúc, Pham Thi Linh (2022). ANALYZING THE IMPACT OF ADVERTISING FORMS ON THE REVENUE OF STORES USING R SOFTWARE. International Journal Of All Research Writings, 4(3), 11-14.
ANALYZING THE IMPACT OF ADVERTISING FORMS ON THE REVENUE OF STORES USING R SOFTWARE
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ANALYZING THE IMPACT OF ADVERTISING FORMS ON THE REVENUE OF STORES USING R SOFTWARE

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