ManuScript Details
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Paper Id:
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IJARW1770
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Title:
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THE EFFECT OF DESTINATION MEDIATION IN THE RELATIONSHIP BETWEEN PERCEIVED VALUE, DESTINATION SERVICE QUALITY AND REVISIT INTENTION DESTINATION IN MALUKU
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 4 Issue 7 |
| Pages: |
14
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| Published On: |
1/17/2023 11:16:02 PM (MM/dd/yyyy) |
Main Author Details
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Name:
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Khaeril Khaeril |
| Institute: |
STIEM Rutu Nusa Ambon- PhD Student in PDIE Hasanuddin University |
Co - Author Details
| Author Name |
Author Institute |
| Madris Madris |
Hasanuddin University |
| Mahlia muis |
Hasanuddin University |
| Jusni Jusni |
Hasanuddin University |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
destination service quality, perceived Value, Destination Image, Revisit Intention |
| Abstract: |
This study aims to analyse the influence of the destination image mediation effect and the direct and indirect effects of perceived value, destination service quality on the revisit intention of the destination using the "paradigm" analysis of the theory of rational action and TPB.
The research method applied is the explanatory research method, using structural equation modelling (SEM) analysis and the student version of the Smart PLS 4.0 analysis tool. The respondents to this study were domestic tourists (tourists who were not local residents of Maluku who came to visit Maluku), totalling 520 people.
The results of the research show that: (1) there is a direct effect of destination service quality, which has a positive and significant value on destination image and perceived value, but destination service quality has no significant effect on revisit intention. (2) There is a direct effect of perceived value, which is positive and significant, on destination image and visit intention. Perceived value has also become a variable that mediates an indirect relationship between destination service quality and destination image, as well as the relationship between destination service quality and revisit intention. (3) The destination image has a positive and significant direct effect on revisit intention. Furthermore, Destination Image has successfully mediated an indirect relationship between Destination service quality and revisit intention, as well as an indirect relationship between perceived value and revisit intention. (4) There is an indirect relationship, which is positive and significant between destination service quality on revisit intention through destination image and perceived value.
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Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Khaeril Khaeril , Madris Madris , Mahlia muis , Jusni Jusni, "THE EFFECT OF DESTINATION MEDIATION IN THE RELATIONSHIP BETWEEN PERCEIVED VALUE, DESTINATION SERVICE QUALITY AND REVISIT INTENTION DESTINATION IN MALUKU", International Journal Of All Research Writings,
vol. 4, no. 7, pp. 7-20, 2023.
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MLA
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Khaeril Khaeril , Madris Madris , Mahlia muis , Jusni Jusni "THE EFFECT OF DESTINATION MEDIATION IN THE RELATIONSHIP BETWEEN PERCEIVED VALUE, DESTINATION SERVICE QUALITY AND REVISIT INTENTION DESTINATION IN MALUKU." International Journal Of All Research Writings,
vol 4, no. 7, 2023, pp. 7-20.
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APA
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Khaeril Khaeril , Madris Madris , Mahlia muis , Jusni Jusni (2023). THE EFFECT OF DESTINATION MEDIATION IN THE RELATIONSHIP BETWEEN PERCEIVED VALUE, DESTINATION SERVICE QUALITY AND REVISIT INTENTION DESTINATION IN MALUKU. International Journal Of All Research Writings,
4(7), 7-20.
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THE EFFECT OF DESTINATION MEDIATION IN THE RELATIONSHIP BETWEEN PERCEIVED VALUE, DESTINATION SERVICE QUALITY AND REVISIT INTENTION DESTINATION IN MALUKU
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THE EFFECT OF DESTINATION MEDIATION IN THE RELATIONSHIP BETWEEN PERCEIVED VALUE, DESTINATION SERVICE QUALITY AND REVISIT INTENTION DESTINATION IN MALUKU
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