ManuScript Details
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Paper Id:
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IJARW3017
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Title:
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PRESUPPOSITION IN ADVERTISING LANGUAGE
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 7 Issue 11 |
| Pages: |
8
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| Published On: |
5/4/2026 1:51:39 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Ha Minh Tuan |
| Institute: |
School of Foreign Languages, Thainguyen University |
Co - Author Details
| Author Name |
Author Institute |
| Nguyen Vu Phong Van |
School of Foreign Languages, Thainguyen University |
Abstract
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Research Area:
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Languages and Literature |
| KeyWord: |
Pragmatics, Presupposition, Advertising |
| Abstract: |
It can be denied that advertising has now played an important role in our modern life. In the ancient time, people knew how to announce their production by many ways. They went on foot, by horse for miles to bring their products to other places in order to serve their own purpose, purchasing products or advertising product. Time goes by, however, along with the development of new technology especially the media, advertising is now representing its own mark every corner of the world. We can see advertisement on TV, on buses, airplane even on the trees around the town we live. We can listen to their advertising on the radio, and every time we access to the Internet, the first thing we see is advertisement. Advertisers use every mean to design persuasive advertisements to draw people’s attention and persuade them to buy the advertised products. In fact, advertising executives try visual content and design such as attractive patterns with photos and colors to make great impact on the consumer. However, a language makes people to recognize and remember advertised products. Advertising language is persuasive language. In addition, presupposition has a certain importance in this kind of language because it helps advertisers make indirect claim or assertions about products.
This essay will present presupposition phenomenon in English advertisements slogans. Some kinds of presuppositions and their effect in advertising language will be discussed .The first section of the paper will discuss what presupposition phenomenon in language is. Then it will present semantic and pragmatic presupposition in advertising language. Concretely, existential, factice, lexical and structural presupposition and pragmatic presuppositions will be argued through analyzing advertising slogans selected from Internet and everyday life. To limit the essay, the first pages will be the study of the essay.
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Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Ha Minh Tuan, Nguyen Vu Phong Van, "PRESUPPOSITION IN ADVERTISING LANGUAGE", International Journal Of All Research Writings,
vol. 7, no. 11, pp. 0-7, 2026.
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MLA
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Ha Minh Tuan, Nguyen Vu Phong Van "PRESUPPOSITION IN ADVERTISING LANGUAGE." International Journal Of All Research Writings,
vol 7, no. 11, 2026, pp. 0-7.
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APA
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Ha Minh Tuan, Nguyen Vu Phong Van (2026). PRESUPPOSITION IN ADVERTISING LANGUAGE. International Journal Of All Research Writings,
7(11), 0-7.
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PRESUPPOSITION IN ADVERTISING LANGUAGE
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