Manuscript Details - IJARW1153

ManuScript Details
Paper Id: IJARW1153
Title: IMPACT OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER PURCHASE PROCESS
Published in: International Journal Of All Research Writings
Publisher: IJARW
ISSN: 2582-1008
Volume / Issue: Volume 1 Issue 9
Pages: 8
Published On: 3/24/2020 2:28:57 AM      (MM/dd/yyyy)
Main Author Details
Name: Geeta Gujaria
Institute: MET Institute of Management Studies
Co - Author Details
Author Name Author Institute
Pravin Kamble MET Institute of Management Studies
Abstract
Research Area: Business and Marketing
KeyWord: Keywords: Consumer purchase process, Impact of social media ads, Non-parametric test.
Abstract: Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. The objective of this research was to find out the impact of social media ads on consumer's buying process demographically. The sample size for this research was 150 responses. A non-parametric test was performed. SPSS version 20.0 software was used for data analysis. The conclusion of the research was demographically the teenage group in age has more impact on social media advertisements than the other two age groups and lastly, in gender, the female has more impact social media ads as compared to males.
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IEEE
Geeta Gujaria , Pravin Kamble , "IMPACT OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER PURCHASE PROCESS", International Journal Of All Research Writings, vol. 1, no. 9, pp. 9-16, 2020.
MLA Geeta Gujaria , Pravin Kamble "IMPACT OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER PURCHASE PROCESS." International Journal Of All Research Writings, vol 1, no. 9, 2020, pp. 9-16.
APA Geeta Gujaria , Pravin Kamble (2020). IMPACT OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER PURCHASE PROCESS. International Journal Of All Research Writings, 1(9), 9-16.
IMPACT OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER PURCHASE PROCESS
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IMPACT OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER PURCHASE PROCESS

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