ManuScript Details
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Paper Id:
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IJARW3093
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Title:
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FACTORS AFFECTING GEN Z’S WILLINGNESS TO PAY FOR COPYRIGHTED ONLINE MOVIE STREAMING AND MUSIC SERVICES IN HO CHI MINH CITY
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 7 Issue 11 |
| Pages: |
13
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| Published On: |
5/26/2026 5:35:04 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Dinh Thu Quynh |
| Institute: |
Ho Chi Minh University of Banking (HUB), Vietnam |
Co - Author Details
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Author Institute |
Abstract
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Research Area:
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Management |
| KeyWord: |
Gen Z, payment behavior, digital content, streaming, copyright. |
| Abstract: |
In the context of the rapidly growing digital economy, copyrighted online movie streaming and music services are becoming increasingly popular in Vietnam. However, users’ willingness to pay, particularly among Generation Z, is still influenced by various factors. This study aims to identify and measure the factors affecting Gen Z’s payment behavior for copyrighted digital content services in Ho Chi Minh City. Data were collected from 316 valid survey responses and analyzed using SPSS software through techniques such as Cronbach’s Alpha, Exploratory Factor Analysis (EFA), Pearson correlation, and linear regression. The research findings indicate that six factors, namely usage habits, perceived quality, price perception, ethical awareness, risk perception, and social influence, all have significant impacts on payment behavior. Based on the findings, the study proposes several managerial implications to help businesses increase the proportion of paying users while contributing to the sustainable development of the digital content market. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Dinh Thu Quynh, "FACTORS AFFECTING GEN Z’S WILLINGNESS TO PAY FOR COPYRIGHTED ONLINE MOVIE STREAMING AND MUSIC SERVICES IN HO CHI MINH CITY", International Journal Of All Research Writings,
vol. 7, no. 11, pp. 418-430, 2026.
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MLA
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Dinh Thu Quynh "FACTORS AFFECTING GEN Z’S WILLINGNESS TO PAY FOR COPYRIGHTED ONLINE MOVIE STREAMING AND MUSIC SERVICES IN HO CHI MINH CITY." International Journal Of All Research Writings,
vol 7, no. 11, 2026, pp. 418-430.
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APA
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Dinh Thu Quynh (2026). FACTORS AFFECTING GEN Z’S WILLINGNESS TO PAY FOR COPYRIGHTED ONLINE MOVIE STREAMING AND MUSIC SERVICES IN HO CHI MINH CITY. International Journal Of All Research Writings,
7(11), 418-430.
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FACTORS AFFECTING GEN Z’S WILLINGNESS TO PAY FOR COPYRIGHTED ONLINE MOVIE STREAMING AND MUSIC SERVICES IN HO CHI MINH CITY
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FACTORS AFFECTING GEN Z’S WILLINGNESS TO PAY FOR COPYRIGHTED ONLINE MOVIE STREAMING AND MUSIC SERVICES IN HO CHI MINH CITY
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