ManuScript Details
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Paper Id:
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IJARW3094
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Title:
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E-COMMERCE DEVELOPMENT AND ITS IMPACT ON CONSUMER PURCHASING BEHAVIOR IN VIETNAM: EVIDENCE FROM THE DIGITAL ECONOMY TRANSFORMATION
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 7 Issue 11 |
| Pages: |
7
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| Published On: |
5/26/2026 5:35:45 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Dang Thi Mai Huong |
| Institute: |
International School, Thai Nguyen University, Vietnam |
Co - Author Details
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Author Institute |
Abstract
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Research Area:
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Management |
| KeyWord: |
E-commerce development; Digital economy; Consumer behavior; Online shopping; Vietnam; Structural equation modeling. |
| Abstract: |
The rapid expansion of digital technologies has transformed commercial activities worldwide, particularly in emerging economies. Vietnam has experienced remarkable growth in e-commerce over the last decade, driven by increasing internet penetration, smartphone adoption, digital payment systems, and supportive government policies. This study investigates the determinants of e-commerce development and examines their impact on consumer purchasing behavior in Vietnam. Using data collected from 500 consumers across major urban and rural regions, the study employs Structural Equation Modeling (SEM) to analyze the relationships among digital infrastructure, perceived trust, online payment convenience, logistics service quality, and consumer purchase intention. The findings reveal that digital infrastructure, trust, and logistics quality significantly contribute to e-commerce development, while trust serves as the most influential factor affecting online purchase intention. The results also indicate that online payment convenience indirectly influences purchasing behavior through enhanced customer trust. These findings provide important implications for policymakers, e-commerce platforms, and businesses seeking to promote sustainable growth of Vietnam’s digital economy. The study contributes to the literature by offering empirical evidence from a rapidly developing emerging market and highlighting the key mechanisms through which e-commerce development shapes consumer behavior. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Dang Thi Mai Huong, "E-COMMERCE DEVELOPMENT AND ITS IMPACT ON CONSUMER PURCHASING BEHAVIOR IN VIETNAM: EVIDENCE FROM THE DIGITAL ECONOMY TRANSFORMATION", International Journal Of All Research Writings,
vol. 7, no. 11, pp. 431-437, 2026.
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MLA
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Dang Thi Mai Huong "E-COMMERCE DEVELOPMENT AND ITS IMPACT ON CONSUMER PURCHASING BEHAVIOR IN VIETNAM: EVIDENCE FROM THE DIGITAL ECONOMY TRANSFORMATION." International Journal Of All Research Writings,
vol 7, no. 11, 2026, pp. 431-437.
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APA
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Dang Thi Mai Huong (2026). E-COMMERCE DEVELOPMENT AND ITS IMPACT ON CONSUMER PURCHASING BEHAVIOR IN VIETNAM: EVIDENCE FROM THE DIGITAL ECONOMY TRANSFORMATION. International Journal Of All Research Writings,
7(11), 431-437.
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E-COMMERCE DEVELOPMENT AND ITS IMPACT ON CONSUMER PURCHASING BEHAVIOR IN VIETNAM: EVIDENCE FROM THE DIGITAL ECONOMY TRANSFORMATION
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E-COMMERCE DEVELOPMENT AND ITS IMPACT ON CONSUMER PURCHASING BEHAVIOR IN VIETNAM: EVIDENCE FROM THE DIGITAL ECONOMY TRANSFORMATION
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