ManuScript Details
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Paper Id:
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IJARW3092
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Title:
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PERCEIVED ESG PERFORMANCE AND CUSTOMER BEHAVIORAL INTENTIONS IN ENGINEERING-INTENSIVE INDUSTRIES IN VIETNAM: A STRUCTURAL EQUATION MODELING STUDY
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 7 Issue 11 |
| Pages: |
11
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| Published On: |
5/26/2026 5:34:25 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Vo Hong Tai |
| Institute: |
Tan Thuan Industrial Development Company, Vietnam |
Co - Author Details
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Author Institute |
Abstract
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Research Area:
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Management |
| KeyWord: |
ESG, customer behavior, customer trust, corporate reputation, perceived value, PLS-SEM, engineering-intensive industries, Vietnam. |
| Abstract: |
Environmental, social and governance (ESG) practices are increasingly important to enterprises operating in engineering-intensive industries, where product reliability, technical risk, compliance, and long-term service assurance shape customer decisions. Yet the customer-side consequences of perceived ESG performance remain underexplored in emerging manufacturing economies such as Vietnam. Drawing on stakeholder theory, signaling theory, and the stimulus-organism-response framework, this study develops and tests a structural equation model linking three perceived ESG dimensions - environmental responsibility, social responsibility, and governance transparency - to customer behavioral intentions through ESG-based customer trust, corporate reputation, and perceived customer value. The proposed setting covers Vietnamese technical industries, including electronics and electrical devices, industrial machinery and equipment, construction materials and engineering services, renewable-energy technologies, automation, and ICT hardware. A cross-sectional survey design is proposed, using multi-item seven-point Likert scales and partial least squares structural equation modeling. To demonstrate the analytical logic and expected effect sizes before fieldwork, the paper reports simulated results based on a projected sample of 512 customers. The provisional results suggest that governance transparency and social responsibility are the strongest predictors of customer trust and corporate reputation, while perceived customer value is the strongest immediate predictor of loyalty, advocacy, repurchase intention, and willingness to pay a premium. The mediation analysis indicates that ESG perceptions influence behavior mainly through trust, reputation, and value rather than through purely direct effects. The study contributes a customer-centered ESG model for technical industries and provides practical implications for Vietnamese enterprises seeking to translate ESG commitments into market advantages. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Vo Hong Tai, "PERCEIVED ESG PERFORMANCE AND CUSTOMER BEHAVIORAL INTENTIONS IN ENGINEERING-INTENSIVE INDUSTRIES IN VIETNAM: A STRUCTURAL EQUATION MODELING STUDY", International Journal Of All Research Writings,
vol. 7, no. 11, pp. 407-417, 2026.
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MLA
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Vo Hong Tai "PERCEIVED ESG PERFORMANCE AND CUSTOMER BEHAVIORAL INTENTIONS IN ENGINEERING-INTENSIVE INDUSTRIES IN VIETNAM: A STRUCTURAL EQUATION MODELING STUDY." International Journal Of All Research Writings,
vol 7, no. 11, 2026, pp. 407-417.
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APA
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Vo Hong Tai (2026). PERCEIVED ESG PERFORMANCE AND CUSTOMER BEHAVIORAL INTENTIONS IN ENGINEERING-INTENSIVE INDUSTRIES IN VIETNAM: A STRUCTURAL EQUATION MODELING STUDY. International Journal Of All Research Writings,
7(11), 407-417.
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PERCEIVED ESG PERFORMANCE AND CUSTOMER BEHAVIORAL INTENTIONS IN ENGINEERING-INTENSIVE INDUSTRIES IN VIETNAM: A STRUCTURAL EQUATION MODELING STUDY
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PERCEIVED ESG PERFORMANCE AND CUSTOMER BEHAVIORAL INTENTIONS IN ENGINEERING-INTENSIVE INDUSTRIES IN VIETNAM: A STRUCTURAL EQUATION MODELING STUDY
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