Manuscript Details - IJARW1462

ManuScript Details
Paper Id: IJARW1462
Title: PANDEMIC TRIGGERED IMPULSE BUYING: SPECIAL REFERENCE TO ‘COVID 19’ OUTBREAK FEAR IN KERALA.
Published in: International Journal Of All Research Writings
Publisher: IJARW
ISSN: 2582-1008
Volume / Issue: Volume 2 Issue 10
Pages: 9
Published On: 4/15/2021 9:23:28 PM      (MM/dd/yyyy)
Main Author Details
Name: Dr Joshy John
Institute: Marian College Kuttikkanam
Co - Author Details
Author Name Author Institute
Abstract
Research Area: Business and Marketing
KeyWord: Impulse Buying, Covid 19, Pandemic, Depletion of self control.
Abstract: “Impulse Buying Behaviour is a sudden compelling hedonically complex purchasing deed in which the rapidity of the impulse buying decision process prevents thoughtful, deliberate consideration of all information and choice alternatives” (Bayley & Nancorrow, 1998). A disruption in the socio – economic structure of the world/country/region could also trigger impulse buying behaviour. Uncertainty and insecurity feeling allied to that extra ordinary circumstance will activate panic button within a human being and he/she ventures in fear ignited impulse buying behaviour. Here it is not the positive emotions which persuade impulse buying but the negative feelings which rules him. This article attempted to highlight how the fear of pandemic creates panic and leads to change in shopping behavior of people. It is an attempt to find out the influence of disruption in the safe and secure environment on shopping behavior of shoppers. To what extent shoppers get disturbed by such an event, how they overcome the same by involving in some frantic shopping. Here is an attempt to throw light upon the decisive factors which evoke impulse behavior in a given unprecedented event COVID.
Citations
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IEEE
Dr Joshy John, "PANDEMIC TRIGGERED IMPULSE BUYING: SPECIAL REFERENCE TO ‘COVID 19’ OUTBREAK FEAR IN KERALA.", International Journal Of All Research Writings, vol. 2, no. 10, pp. 30-38, 2021.
MLA Dr Joshy John "PANDEMIC TRIGGERED IMPULSE BUYING: SPECIAL REFERENCE TO ‘COVID 19’ OUTBREAK FEAR IN KERALA.." International Journal Of All Research Writings, vol 2, no. 10, 2021, pp. 30-38.
APA Dr Joshy John (2021). PANDEMIC TRIGGERED IMPULSE BUYING: SPECIAL REFERENCE TO ‘COVID 19’ OUTBREAK FEAR IN KERALA.. International Journal Of All Research Writings, 2(10), 30-38.
PANDEMIC TRIGGERED IMPULSE BUYING: SPECIAL REFERENCE TO ‘COVID 19’ OUTBREAK FEAR IN KERALA.
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PANDEMIC TRIGGERED IMPULSE BUYING: SPECIAL REFERENCE TO ‘COVID 19’ OUTBREAK FEAR IN KERALA.

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