DETERMINANTS OF CUSTOMER SATISFACTION IN 5-STAR HOTELS: EVIDENCE FROM HO CHI MINH CITY, VIETNAM

Paper Id:	IJARW2775
Title:	DETERMINANTS OF CUSTOMER SATISFACTION IN 5-STAR HOTELS: EVIDENCE FROM HO CHI MINH CITY, VIETNAM
Published in:	International Journal Of All Research Writings
Publisher:	IJARW
ISSN:	2582-1008
Volume / Issue:	Volume 7 Issue 2
Pages:	12
Published On:	8/19/2025 1:22:45 AM (MM/dd/yyyy)

Name:	Nguyen Xuan Hoa
Institute:	Hoang Huan Joint Stock Group

Author Name	Author Institute
Le Dinh Chien	Binh Duong Provincial Sports Training and Competition Center

Research Area:	Business and Marketing
KeyWord:	customer satisfaction, 5-star hotels, Ho Chi Minh City, SEM, service quality
Abstract:	This study analyzes four factors affecting customer satisfaction at 5-star hotels in Ho Chi Minh City, including: Food & Beverage Quality (FB), Staff Professionalism (SP), Personalized Service (PS) and Room Quality (RQ). Data was collected from 250 customers at 10 5-star hotels and analyzed using SEM model. The results show that all four factors have positive impacts, in which FB and SP have the strongest influence, followed by PS and RQ. The study provides implications for 5-star hotel managers in prioritizing enhancing culinary experiences, training professional staff, personalizing services and upgrading room quality to maximize customer satisfaction in Ho Chi Minh City

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IEEE	Nguyen Xuan Hoa, Le Dinh Chien, "DETERMINANTS OF CUSTOMER SATISFACTION IN 5-STAR HOTELS: EVIDENCE FROM HO CHI MINH CITY, VIETNAM", International Journal Of All Research Writings, vol. 7, no. 2, pp. 30-41, 2025.
MLA	Nguyen Xuan Hoa, Le Dinh Chien "DETERMINANTS OF CUSTOMER SATISFACTION IN 5-STAR HOTELS: EVIDENCE FROM HO CHI MINH CITY, VIETNAM." International Journal Of All Research Writings, vol 7, no. 2, 2025, pp. 30-41.
APA	Nguyen Xuan Hoa, Le Dinh Chien (2025). DETERMINANTS OF CUSTOMER SATISFACTION IN 5-STAR HOTELS: EVIDENCE FROM HO CHI MINH CITY, VIETNAM. International Journal Of All Research Writings, 7(2), 30-41.

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Manuscript
A STRUCTURAL EQUATION MODELING APPROACH TO EXAMINE FACTORS INFLUENCING JOB SATISFACTION: A CASE STUDY OF THAI NGUYEN GARMENT JOINT STOCK COMPANY
DETERMINANTS OF EMPLOYEE LOYALTY IN COMMERCIAL BANKS: A MULTIPLE REGRESSION ANALYSIS IN HO CHI MINH CITY, VIETNAM

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Indian National Centre, India National Science Library, NISCAIR

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