THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT AND TOURIST DESTINATION LOYALTY

Paper Id:	IJARW2317
Title:	THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT AND TOURIST DESTINATION LOYALTY
Published in:	International Journal Of All Research Writings
Publisher:	IJARW
ISSN:	2582-1008
Volume / Issue:	Volume 6 Issue 6
Pages:	9
Published On:	12/10/2024 4:31:27 AM (MM/dd/yyyy)

Name:	SERGEV ROY L. MORENO, EdD
Institute:	PHILIPPINE COLLEGE FOUNDATION

Author Name	Author Institute
Cherry Mae Tomopas Torres	PHILIPPINE COLLEGE FOUNDATION
Kylene Gines Oliverio	PHILIPPINE COLLEGE FOUNDATION

Research Area:	human resource management
KeyWord:	Social Media Engagement, Tourist Destination Loyalty, Social Media Marketing, Recommending, Revisiting, Satisfaction
Abstract:	This study investigates the relationship between social media engagement and tourist destination loyalty. It explores how different forms of engagement—likes, shares, comments, and posts—on social media platforms influence tourists' loyalty behaviors, including revisiting a destination, recommending it to others, and overall satisfaction. A descriptive correlational research design was used, with surveys administered to 100 respondents. The results revealed that posts, likes, and comments had a significant positive impact on destination loyalty, particularly influencing tourists' satisfaction and their likelihood to recommend destinations. Shares showed a moderate correlation, especially with the intention of recommending. The findings highlight those higher levels of engagement on social media, particularly through posting and interacting with content, foster stronger emotional connections to destinations and enhance loyalty behaviors. These results suggest that social media engagement is an effective tool for destination marketers to build and maintain tourist loyalty. The study also aligns with previous research, supporting the role of social media as a crucial factor in promoting destination loyalty.

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IEEE	SERGEV ROY L. MORENO, EdD, Cherry Mae Tomopas Torres, Kylene Gines Oliverio, "THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT AND TOURIST DESTINATION LOYALTY", International Journal Of All Research Writings, vol. 6, no. 6, pp. 85-93, 2024.
MLA	SERGEV ROY L. MORENO, EdD, Cherry Mae Tomopas Torres, Kylene Gines Oliverio "THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT AND TOURIST DESTINATION LOYALTY." International Journal Of All Research Writings, vol 6, no. 6, 2024, pp. 85-93.
APA	SERGEV ROY L. MORENO, EdD, Cherry Mae Tomopas Torres, Kylene Gines Oliverio (2024). THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT AND TOURIST DESTINATION LOYALTY. International Journal Of All Research Writings, 6(6), 85-93.

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Manuscript
THE EFFECTIVENESS OF MARKETING STRATEGY AND CUSTOMER SATISFACTION IN PROMOTING A DESTINATION
THE RELATIONSHIP BETWEEN ONLINE REVIEWS AND DECISION MAKING IN VISITING A RESORT IN MARAMAG BUKIDNON
THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING AND PRODUCTIVTY AMONG TOURISTS’ ATTRACTIONS IN VALENCIA CITY

Important Dates

Indian National Centre, India National Science Library, NISCAIR

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