Manuscript Details - IJARW1874

ManuScript Details
Paper Id: IJARW1874
Title: IMPULSIVE BUYING BEHAVIOR ON SOCIAL MEDIA: AN OVERVIEW OF RESEARCH
Published in: International Journal Of All Research Writings
Publisher: IJARW
ISSN: 2582-1008
Volume / Issue: Volume 4 Issue 11
Pages: 8
Published On: 5/15/2023 9:21:33 PM      (MM/dd/yyyy)
Main Author Details
Name: Nguyen Thi Thai Ha
Institute: Thai Nguyen University of Economics and Business Administration
Co - Author Details
Author Name Author Institute
Ngo Thi Huyen Trang Thai Nguyen University of Economics and Business Administration
Abstract
Research Area: Economics
KeyWord: Impulsive buying behavior, Impulse buying, Social networks, Situational Factors
Abstract: Impulsive buying is a common and distinctive behavior in consumer shopping activities. Impulsive buying behavior initially appeared in retail stores (Zhou et al., 2014), and later in online environments as the internet developed (Zhou et al., 2014). Researchers assert that impulsive buying behavior is more likely to occur in online environments compared to offline environments, particularly in social media settings. This study provides an overview of research on impulsive buying behavior in store, internet, and social media environments.
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IEEE
Nguyen Thi Thai Ha, Ngo Thi Huyen Trang, "IMPULSIVE BUYING BEHAVIOR ON SOCIAL MEDIA: AN OVERVIEW OF RESEARCH", International Journal Of All Research Writings, vol. 4, no. 11, pp. 71-78, 2023.
MLA Nguyen Thi Thai Ha, Ngo Thi Huyen Trang "IMPULSIVE BUYING BEHAVIOR ON SOCIAL MEDIA: AN OVERVIEW OF RESEARCH." International Journal Of All Research Writings, vol 4, no. 11, 2023, pp. 71-78.
APA Nguyen Thi Thai Ha, Ngo Thi Huyen Trang (2023). IMPULSIVE BUYING BEHAVIOR ON SOCIAL MEDIA: AN OVERVIEW OF RESEARCH. International Journal Of All Research Writings, 4(11), 71-78.
IMPULSIVE BUYING BEHAVIOR ON SOCIAL MEDIA: AN OVERVIEW OF RESEARCH
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IMPULSIVE BUYING BEHAVIOR ON SOCIAL MEDIA: AN OVERVIEW OF RESEARCH

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