ManuScript Details
|
Paper Id:
|
IJARW1874
|
|
Title:
|
IMPULSIVE BUYING BEHAVIOR ON SOCIAL MEDIA: AN OVERVIEW OF RESEARCH
|
| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 4 Issue 11 |
| Pages: |
8
|
| Published On: |
5/15/2023 9:21:33 PM (MM/dd/yyyy) |
Main Author Details
|
Name:
|
Nguyen Thi Thai Ha |
| Institute: |
Thai Nguyen University of Economics and Business Administration |
Co - Author Details
| Author Name |
Author Institute |
| Ngo Thi Huyen Trang |
Thai Nguyen University of Economics and Business Administration |
Abstract
|
Research Area:
|
Economics |
| KeyWord: |
Impulsive buying behavior, Impulse buying, Social networks, Situational Factors |
| Abstract: |
Impulsive buying is a common and distinctive behavior in consumer shopping activities. Impulsive buying behavior initially appeared in retail stores (Zhou et al., 2014), and later in online environments as the internet developed (Zhou et al., 2014). Researchers assert that impulsive buying behavior is more likely to occur in online environments compared to offline environments, particularly in social media settings. This study provides an overview of research on impulsive buying behavior in store, internet, and social media environments. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
|
IEEE
|
Nguyen Thi Thai Ha, Ngo Thi Huyen Trang, "IMPULSIVE BUYING BEHAVIOR ON SOCIAL MEDIA: AN OVERVIEW OF RESEARCH", International Journal Of All Research Writings,
vol. 4, no. 11, pp. 71-78, 2023.
|
|
MLA
|
Nguyen Thi Thai Ha, Ngo Thi Huyen Trang "IMPULSIVE BUYING BEHAVIOR ON SOCIAL MEDIA: AN OVERVIEW OF RESEARCH." International Journal Of All Research Writings,
vol 4, no. 11, 2023, pp. 71-78.
|
|
APA
|
Nguyen Thi Thai Ha, Ngo Thi Huyen Trang (2023). IMPULSIVE BUYING BEHAVIOR ON SOCIAL MEDIA: AN OVERVIEW OF RESEARCH. International Journal Of All Research Writings,
4(11), 71-78.
|
IMPULSIVE BUYING BEHAVIOR ON SOCIAL MEDIA: AN OVERVIEW OF RESEARCH
Number Of Downloads - 4
Last downloaded on 04/06/2023
IMPULSIVE BUYING BEHAVIOR ON SOCIAL MEDIA: AN OVERVIEW OF RESEARCH
Search On Google
