ManuScript Details
|
Paper Id:
|
IJARW2360
|
|
Title:
|
SUCCESS FACTORS OF HOSPITALITY MANAGEMENT INDUSTRY AS SOCIAL MEDIA INFLUENCERS IN CONTENT CREATION
|
| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 6 Issue 6 |
| Pages: |
7
|
| Published On: |
1/7/2025 9:01:28 PM (MM/dd/yyyy) |
Main Author Details
|
Name:
|
Hannah Janiene Tavera Edioy |
| Institute: |
Central Mindanao University |
Co - Author Details
| Author Name |
Author Institute |
| Efren G. Onipa Jr. |
Central Mindanao University |
| Annie Fritce A. Aballe |
Central Mindanao University |
| Dhana Lea Faye A. Salvador |
Central Mindanao University |
| Rex M. Bantilan |
Central Mindanao University |
| Jeremie C. Tibang |
Central Mindanao University |
| Dhenice Marie Q. Hilario |
Central Mindanao University |
Abstract
|
Research Area:
|
Tourism Management |
| KeyWord: |
Social Media Influencers, Hospitality Management, Content Creation |
| Abstract: |
The research study aimed to the determine the Success Factors of Hospitality Industry as
Social Media Influencers in Content Creation. The quantitative research followed a correlational
research design which is best suited to evaluating numerical data and discovering trends in content
creator’s success across various social media platforms. The survey was created by the researchers
themselves and utilized a random sampling method. Surveys were sent out via Google Forms on the
internet. The results indicated that 73% of those surveyed were between the ages of 18 and 25 and
mostly male, underscoring the importance of influencers possessing a combination of soft and hard
skills for creating content. In terms of soft skills, 83.8% showed a solid grasp of their audience, 91.8%
experienced a boost in confidence, and 89.2% performed better in critical thinking than in problem
solving. In terms of hard skills, 94.5% were skilled at delivering content effectively and 97.3% showed
confidence in marketing strategies. These results underscore the high level of competence and
confidence among influencers in hospitality industry which significantly contributes to their success
in producing, engaging, and impactful social media content. The direction of the correlation was
positive which means that social media influencers tend to be a successful content creator. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
|
IEEE
|
Hannah Janiene Tavera Edioy, Efren G. Onipa Jr., Annie Fritce A. Aballe, Dhana Lea Faye A. Salvador, Rex M. Bantilan, Jeremie C. Tibang , Dhenice Marie Q. Hilario, "SUCCESS FACTORS OF HOSPITALITY MANAGEMENT INDUSTRY AS SOCIAL MEDIA INFLUENCERS IN CONTENT CREATION", International Journal Of All Research Writings,
vol. 6, no. 6, pp. 451-457, 2024.
|
|
MLA
|
Hannah Janiene Tavera Edioy, Efren G. Onipa Jr., Annie Fritce A. Aballe, Dhana Lea Faye A. Salvador, Rex M. Bantilan, Jeremie C. Tibang , Dhenice Marie Q. Hilario "SUCCESS FACTORS OF HOSPITALITY MANAGEMENT INDUSTRY AS SOCIAL MEDIA INFLUENCERS IN CONTENT CREATION." International Journal Of All Research Writings,
vol 6, no. 6, 2024, pp. 451-457.
|
|
APA
|
Hannah Janiene Tavera Edioy, Efren G. Onipa Jr., Annie Fritce A. Aballe, Dhana Lea Faye A. Salvador, Rex M. Bantilan, Jeremie C. Tibang , Dhenice Marie Q. Hilario (2024). SUCCESS FACTORS OF HOSPITALITY MANAGEMENT INDUSTRY AS SOCIAL MEDIA INFLUENCERS IN CONTENT CREATION. International Journal Of All Research Writings,
6(6), 451-457.
|
SUCCESS FACTORS OF HOSPITALITY MANAGEMENT INDUSTRY AS SOCIAL MEDIA INFLUENCERS IN CONTENT CREATION
Number Of Downloads - 0
Last downloaded on
SUCCESS FACTORS OF HOSPITALITY MANAGEMENT INDUSTRY AS SOCIAL MEDIA INFLUENCERS IN CONTENT CREATION
Search On Google
