Manuscript Details - IJARW1609

ManuScript Details
Paper Id: IJARW1609
Title: ANALYSIS OF GREEN MARKETING PRODUCT STRATEGY FOR ECOTOURISM IN VIETNAM
Published in: International Journal Of All Research Writings
Publisher: IJARW
ISSN: 2582-1008
Volume / Issue: Volume 3 Issue 8
Pages: 6
Published On: 2/18/2022 10:08:14 PM      (MM/dd/yyyy)
Main Author Details
Name: Hong Truong Pham
Institute: Thai Nguyen University of Economics and Business Admistration, ThaiNguyen, Vietnam
Co - Author Details
Author Name Author Institute
Thanh Phuc Do Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Viet Nam
Thi Thu Hang Nguyen Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Viet Nam
Abstract
Research Area: Management
KeyWord: Ecotourism; Product Strategy Analysis; Green Marketing.
Abstract: With the continuous development of my country's tourism industry, ecotourism has become a hot spot in current tourism practice and theoretical research. Because in recent years, the rapid development of our country’s economy has caused certain problems such as resource shortage, environmental pollution and ecological imbalance. The existence of these problems is extremely detrimental to our human survival and development, so people have begun to explore from various aspects. Ecotourism is one of the strategies to protect the ecological environment. If ecotourism is to achieve sustainable development, it must adopt green marketing strategies in its operation, and continuously innovate the marketing model of tourism products, so as to achieve the coordinated development of ecotourism and ecological protection. It is hoped that some constructive opinions can be provided for the combined development of ecotourism and implementation of marketing.
Citations
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IEEE
Hong Truong Pham, Thanh Phuc Do, Thi Thu Hang Nguyen, "ANALYSIS OF GREEN MARKETING PRODUCT STRATEGY FOR ECOTOURISM IN VIETNAM", International Journal Of All Research Writings, vol. 3, no. 8, pp. 72-77, 2022.
MLA Hong Truong Pham, Thanh Phuc Do, Thi Thu Hang Nguyen "ANALYSIS OF GREEN MARKETING PRODUCT STRATEGY FOR ECOTOURISM IN VIETNAM." International Journal Of All Research Writings, vol 3, no. 8, 2022, pp. 72-77.
APA Hong Truong Pham, Thanh Phuc Do, Thi Thu Hang Nguyen (2022). ANALYSIS OF GREEN MARKETING PRODUCT STRATEGY FOR ECOTOURISM IN VIETNAM. International Journal Of All Research Writings, 3(8), 72-77.
ANALYSIS OF GREEN MARKETING PRODUCT STRATEGY FOR ECOTOURISM IN VIETNAM
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ANALYSIS OF GREEN MARKETING PRODUCT STRATEGY FOR ECOTOURISM IN VIETNAM

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