ManuScript Details
|
Paper Id:
|
IJARW1609
|
|
Title:
|
ANALYSIS OF GREEN MARKETING PRODUCT STRATEGY FOR ECOTOURISM IN VIETNAM
|
| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 3 Issue 8 |
| Pages: |
6
|
| Published On: |
2/18/2022 10:08:14 PM (MM/dd/yyyy) |
Main Author Details
|
Name:
|
Hong Truong Pham |
| Institute: |
Thai Nguyen University of Economics and Business Admistration, ThaiNguyen, Vietnam |
Co - Author Details
| Author Name |
Author Institute |
| Thanh Phuc Do |
Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Viet Nam |
| Thi Thu Hang Nguyen |
Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Viet Nam |
Abstract
|
Research Area:
|
Management |
| KeyWord: |
Ecotourism; Product Strategy Analysis; Green Marketing. |
| Abstract: |
With the continuous development of my country's tourism industry, ecotourism has become a hot spot in current tourism practice and theoretical research. Because in recent years, the rapid development of our country’s economy has caused certain problems such as resource shortage, environmental pollution and ecological imbalance. The existence of these problems is extremely detrimental to our human survival and development, so people have begun to explore from various aspects. Ecotourism is one of the strategies to protect the ecological environment. If ecotourism is to achieve sustainable development, it must adopt green marketing strategies in its operation, and continuously innovate the marketing model of tourism products, so as to achieve the coordinated development of ecotourism and ecological protection. It is hoped that some constructive opinions can be provided for the combined development of ecotourism and implementation of marketing. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
|
IEEE
|
Hong Truong Pham, Thanh Phuc Do, Thi Thu Hang Nguyen, "ANALYSIS OF GREEN MARKETING PRODUCT STRATEGY FOR ECOTOURISM IN VIETNAM", International Journal Of All Research Writings,
vol. 3, no. 8, pp. 72-77, 2022.
|
|
MLA
|
Hong Truong Pham, Thanh Phuc Do, Thi Thu Hang Nguyen "ANALYSIS OF GREEN MARKETING PRODUCT STRATEGY FOR ECOTOURISM IN VIETNAM." International Journal Of All Research Writings,
vol 3, no. 8, 2022, pp. 72-77.
|
|
APA
|
Hong Truong Pham, Thanh Phuc Do, Thi Thu Hang Nguyen (2022). ANALYSIS OF GREEN MARKETING PRODUCT STRATEGY FOR ECOTOURISM IN VIETNAM. International Journal Of All Research Writings,
3(8), 72-77.
|
ANALYSIS OF GREEN MARKETING PRODUCT STRATEGY FOR ECOTOURISM IN VIETNAM
Number Of Downloads - 3
Last downloaded on 15/03/2022
ANALYSIS OF GREEN MARKETING PRODUCT STRATEGY FOR ECOTOURISM IN VIETNAM
Search On Google
