ManuScript Details
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Paper Id:
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IJARW1790
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Title:
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MARKETING IMPLICATIONS FOR ORGANIC FOOD PRODUCTS: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 4 Issue 8 |
| Pages: |
7
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| Published On: |
2/23/2023 2:12:18 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Ngo Thi Nhung |
| Institute: |
Thai Nguyen University of Economics and Business Administration |
Co - Author Details
| Author Name |
Author Institute |
| Au Thi Dieu Linh |
Thai Nguyen University of Economics and Business Administration |
Abstract
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Research Area:
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Administrative sciences |
| KeyWord: |
consumer, organic food, product, price, place, promotion |
| Abstract: |
This study is to analyze the consumption of organic food products among consumers in Thai Nguyen City, Viet Nam according to 4Ps Marketing model. A quantitative research was conducted through a survey of 298 valid cases of consumers in Thai Nguyen city, Viet Nam. For the purposes of analysis, descriptive analyzes were chosen. The research results showed that safety and healthy are the important reasons for them to purchase organic food products. Price is the most prominent barrier to increased consumption of organic food. And consumers in Thai Nguyen City prefer to buy these products in the supermarket and organic food specialty stores. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Ngo Thi Nhung, Au Thi Dieu Linh, "MARKETING IMPLICATIONS FOR ORGANIC FOOD PRODUCTS: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM", International Journal Of All Research Writings,
vol. 4, no. 8, pp. 75-81, 2023.
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MLA
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Ngo Thi Nhung, Au Thi Dieu Linh "MARKETING IMPLICATIONS FOR ORGANIC FOOD PRODUCTS: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM." International Journal Of All Research Writings,
vol 4, no. 8, 2023, pp. 75-81.
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APA
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Ngo Thi Nhung, Au Thi Dieu Linh (2023). MARKETING IMPLICATIONS FOR ORGANIC FOOD PRODUCTS: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM. International Journal Of All Research Writings,
4(8), 75-81.
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MARKETING IMPLICATIONS FOR ORGANIC FOOD PRODUCTS: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM
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MARKETING IMPLICATIONS FOR ORGANIC FOOD PRODUCTS: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM
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