ManuScript Details
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Paper Id:
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IJARW1834
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Title:
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FACTORS AFFECTING THE CUSTOMER SATISFACTION OF E-BANKING SERVICE QUALITY AT THE JOINT STOCK COMMERCIAL BANKS IN THAI NGUYEN PROVINCE, VIETNAM
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 4 Issue 10 |
| Pages: |
9
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| Published On: |
4/21/2023 12:33:13 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Hoang Ha |
| Institute: |
Thai Nguyen University of Economics and Business Administration |
Co - Author Details
| Author Name |
Author Institute |
| Nguyen Thi Thuy Linh |
Thai Nguyen University of Economics and Business Administration |
Abstract
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Research Area:
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Accounting, Banking |
| KeyWord: |
customer satisfaction, e-banking, service quality |
| Abstract: |
This paper was conducted to identify the factors affecting the customers’ satisfaction of the e-banking service quality at the joint stock commercial banks in Thai Nguyen province, Vietnam. 360 customers were randomly selected to serve as the respondents of the study. The findings revealed twelve out of twenty-five variables have very high impacts on the customer satisfaction with e-banking service quality at these banks. All of the 5 factors have positive correlations with the general satisfaction of the customers. Factor “security and privacy” has the strongest impact on customer satisfaction; factor “reliability” ranks the second strongest while factors “tangibles” and “assurance” have the lowest impacts, respectively. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Hoang Ha, Nguyen Thi Thuy Linh, "FACTORS AFFECTING THE CUSTOMER SATISFACTION OF E-BANKING SERVICE QUALITY AT THE JOINT STOCK COMMERCIAL BANKS IN THAI NGUYEN PROVINCE, VIETNAM", International Journal Of All Research Writings,
vol. 4, no. 10, pp. 63-71, 2023.
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MLA
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Hoang Ha, Nguyen Thi Thuy Linh "FACTORS AFFECTING THE CUSTOMER SATISFACTION OF E-BANKING SERVICE QUALITY AT THE JOINT STOCK COMMERCIAL BANKS IN THAI NGUYEN PROVINCE, VIETNAM." International Journal Of All Research Writings,
vol 4, no. 10, 2023, pp. 63-71.
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APA
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Hoang Ha, Nguyen Thi Thuy Linh (2023). FACTORS AFFECTING THE CUSTOMER SATISFACTION OF E-BANKING SERVICE QUALITY AT THE JOINT STOCK COMMERCIAL BANKS IN THAI NGUYEN PROVINCE, VIETNAM. International Journal Of All Research Writings,
4(10), 63-71.
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FACTORS AFFECTING THE CUSTOMER SATISFACTION OF E-BANKING SERVICE QUALITY AT THE JOINT STOCK COMMERCIAL BANKS IN THAI NGUYEN PROVINCE, VIETNAM
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FACTORS AFFECTING THE CUSTOMER SATISFACTION OF E-BANKING SERVICE QUALITY AT THE JOINT STOCK COMMERCIAL BANKS IN THAI NGUYEN PROVINCE, VIETNAM
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