ManuScript Details
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Paper Id:
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IJARW2081
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Title:
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THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 5 Issue 10 |
| Pages: |
7
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| Published On: |
4/14/2024 3:03:21 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Dinh Thu Quynh |
| Institute: |
Ho Chi Minh University of Banking, Vietnam |
Co - Author Details
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Author Institute |
Abstract
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Research Area:
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Accounting, Banking |
| KeyWord: |
Personal characteristics, satisfaction, behavioral intention, usage behavior |
| Abstract: |
This paper focuses on studying the relationship between personal characteristics, customer satisfaction, behavioral intention, and usage behavior in Vietnamese commercial banks. Data was collected through a survey of customers aged 18 and above who are using self-service banking services at Vietnamese commercial banks, with 493 valid responses obtained. The research results show that personal characteristics including perceived risk, self-confidence, and social influence have a positive impact on customer satisfaction, customer satisfaction has a positive impact on behavioral intention and usage behavior, and behavioral intention has a positive impact on usage behavior. The study provides some managerial implications for Vietnamese commercial banks to enhance customer acceptance behavior in the implementation of self-service banking in Vietnamese commercial banks. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Dinh Thu Quynh, "THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM", International Journal Of All Research Writings,
vol. 5, no. 10, pp. 71-77, 2024.
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MLA
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Dinh Thu Quynh "THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM." International Journal Of All Research Writings,
vol 5, no. 10, 2024, pp. 71-77.
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APA
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Dinh Thu Quynh (2024). THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM. International Journal Of All Research Writings,
5(10), 71-77.
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THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM
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THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM
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