Manuscript Details - IJARW2081

ManuScript Details
Paper Id: IJARW2081
Title: THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM
Published in: International Journal Of All Research Writings
Publisher: IJARW
ISSN: 2582-1008
Volume / Issue: Volume 5 Issue 10
Pages: 7
Published On: 4/14/2024 3:03:21 AM      (MM/dd/yyyy)
Main Author Details
Name: Dinh Thu Quynh
Institute: Ho Chi Minh University of Banking, Vietnam
Co - Author Details
Author Name Author Institute
Abstract
Research Area: Accounting, Banking
KeyWord: Personal characteristics, satisfaction, behavioral intention, usage behavior
Abstract: This paper focuses on studying the relationship between personal characteristics, customer satisfaction, behavioral intention, and usage behavior in Vietnamese commercial banks. Data was collected through a survey of customers aged 18 and above who are using self-service banking services at Vietnamese commercial banks, with 493 valid responses obtained. The research results show that personal characteristics including perceived risk, self-confidence, and social influence have a positive impact on customer satisfaction, customer satisfaction has a positive impact on behavioral intention and usage behavior, and behavioral intention has a positive impact on usage behavior. The study provides some managerial implications for Vietnamese commercial banks to enhance customer acceptance behavior in the implementation of self-service banking in Vietnamese commercial banks.
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IEEE
Dinh Thu Quynh, "THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM", International Journal Of All Research Writings, vol. 5, no. 10, pp. 71-77, 2024.
MLA Dinh Thu Quynh "THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM." International Journal Of All Research Writings, vol 5, no. 10, 2024, pp. 71-77.
APA Dinh Thu Quynh (2024). THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM. International Journal Of All Research Writings, 5(10), 71-77.
THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM
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THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM

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