THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM

Paper Id:	IJARW2081
Title:	THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM
Published in:	International Journal Of All Research Writings
Publisher:	IJARW
ISSN:	2582-1008
Volume / Issue:	Volume 5 Issue 10
Pages:	7
Published On:	4/14/2024 3:03:21 AM (MM/dd/yyyy)

Name:	Dinh Thu Quynh
Institute:	Ho Chi Minh University of Banking, Vietnam

Author Name	Author Institute

Research Area:	Accounting, Banking
KeyWord:	Personal characteristics, satisfaction, behavioral intention, usage behavior
Abstract:	This paper focuses on studying the relationship between personal characteristics, customer satisfaction, behavioral intention, and usage behavior in Vietnamese commercial banks. Data was collected through a survey of customers aged 18 and above who are using self-service banking services at Vietnamese commercial banks, with 493 valid responses obtained. The research results show that personal characteristics including perceived risk, self-confidence, and social influence have a positive impact on customer satisfaction, customer satisfaction has a positive impact on behavioral intention and usage behavior, and behavioral intention has a positive impact on usage behavior. The study provides some managerial implications for Vietnamese commercial banks to enhance customer acceptance behavior in the implementation of self-service banking in Vietnamese commercial banks.

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IEEE	Dinh Thu Quynh, "THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM", International Journal Of All Research Writings, vol. 5, no. 10, pp. 71-77, 2024.
MLA	Dinh Thu Quynh "THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM." International Journal Of All Research Writings, vol 5, no. 10, 2024, pp. 71-77.
APA	Dinh Thu Quynh (2024). THE RELATIONSHIP BETWEEN PERSONAL CHARACTERISTICS AND CUSTOMER ACCEPTANCE BEHAVIOR IN SELF-SERVICE BANKING: A STUDY IN VIETNAM. International Journal Of All Research Writings, 5(10), 71-77.

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Manuscript
GREEN ACCOUNTING IN VIETNAM: OPPORTUNITIES AND CHALLENGES IN THE PROCESS OF INTERNATIONAL INTEGRATION
APPLICATION OF ACCOUNTING SOFTWARE IN SMALL AND MEDIUM ENTERPRISES: BENEFITS AND CHALLENGES
TRENDS IN THE DEVELOPMENT OF INTERNAL AUDITING IN THE MODERN BUSINESS ENVIRONMENT
THE IMPACT OF BLOCKCHAIN TECHNOLOGY ON THE ACCOUNTING INDUSTRY

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Indian National Centre, India National Science Library, NISCAIR

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