ManuScript Details
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Paper Id:
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IJARW2581
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Title:
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THE IMPACT OF MARKETING MIX ON THE DECISION TO BUY DRAGON FRUIT INSTANT NOODLES OF THAI NGUYEN UNIVERSITY STUDENTS
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 6 Issue 11 |
| Pages: |
8
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| Published On: |
5/10/2025 3:57:08 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Nguyen Minh Hue |
| Institute: |
Thai Nguyen University of Economics and Business Administration, Viet Nam |
Co - Author Details
| Author Name |
Author Institute |
| Ngo Thi Huyen Trang |
Đại học Kinh tế và Quản trị Kinh doanh Thái Nguyên |
Abstract
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Research Area:
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Economics |
| KeyWord: |
Purchase decision, Caty Dragon Fruit Instant Noodles, Marketing Mix
Purchase decision, Caty Dragon Fruit Instant Noodles, Marketing Mix
Purchase decision, Caty Dragon Fruit Instant Noodles, Marketing Mix |
| Abstract: |
Vietnam is a market in the top 3 markets for instant noodles in 2024 globally. Caty Food's dragon fruit instant noodles are a new product, made from fresh dragon fruit, with a delicious and nutritious flavor. This product has great development potential in the Vietnamese market, especially in the Thai Nguyen market, where there are many large universities, with a large number of students. Research on the influence of Marketing Mix on the purchase decision of Dragon Fruit Instant Noodles of Thai Nguyen University students is of great significance, helping businesses gain in-depth understanding of this issue, thereby building and implementing effective Marketing Mix strategies to attract Thai Nguyen University students to buy the product. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Nguyen Minh Hue, Ngo Thi Huyen Trang, "THE IMPACT OF MARKETING MIX ON THE DECISION TO BUY DRAGON FRUIT INSTANT NOODLES OF THAI NGUYEN UNIVERSITY STUDENTS", International Journal Of All Research Writings,
vol. 6, no. 11, pp. 267-274, 2025.
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MLA
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Nguyen Minh Hue, Ngo Thi Huyen Trang "THE IMPACT OF MARKETING MIX ON THE DECISION TO BUY DRAGON FRUIT INSTANT NOODLES OF THAI NGUYEN UNIVERSITY STUDENTS." International Journal Of All Research Writings,
vol 6, no. 11, 2025, pp. 267-274.
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APA
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Nguyen Minh Hue, Ngo Thi Huyen Trang (2025). THE IMPACT OF MARKETING MIX ON THE DECISION TO BUY DRAGON FRUIT INSTANT NOODLES OF THAI NGUYEN UNIVERSITY STUDENTS. International Journal Of All Research Writings,
6(11), 267-274.
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THE IMPACT OF MARKETING MIX ON THE DECISION TO BUY DRAGON FRUIT INSTANT NOODLES OF THAI NGUYEN UNIVERSITY STUDENTS
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THE IMPACT OF MARKETING MIX ON THE DECISION TO BUY DRAGON FRUIT INSTANT NOODLES OF THAI NGUYEN UNIVERSITY STUDENTS
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