Manuscript Details - IJARW2581

ManuScript Details
Paper Id: IJARW2581
Title: THE IMPACT OF MARKETING MIX ON THE DECISION TO BUY DRAGON FRUIT INSTANT NOODLES OF THAI NGUYEN UNIVERSITY STUDENTS
Published in: International Journal Of All Research Writings
Publisher: IJARW
ISSN: 2582-1008
Volume / Issue: Volume 6 Issue 11
Pages: 8
Published On: 5/10/2025 3:57:08 AM      (MM/dd/yyyy)
Main Author Details
Name: Nguyen Minh Hue
Institute: Thai Nguyen University of Economics and Business Administration, Viet Nam
Co - Author Details
Author Name Author Institute
Ngo Thi Huyen Trang Đại học Kinh tế và Quản trị Kinh doanh Thái Nguyên
Abstract
Research Area: Economics
KeyWord: Purchase decision, Caty Dragon Fruit Instant Noodles, Marketing Mix Purchase decision, Caty Dragon Fruit Instant Noodles, Marketing Mix Purchase decision, Caty Dragon Fruit Instant Noodles, Marketing Mix
Abstract: Vietnam is a market in the top 3 markets for instant noodles in 2024 globally. Caty Food's dragon fruit instant noodles are a new product, made from fresh dragon fruit, with a delicious and nutritious flavor. This product has great development potential in the Vietnamese market, especially in the Thai Nguyen market, where there are many large universities, with a large number of students. Research on the influence of Marketing Mix on the purchase decision of Dragon Fruit Instant Noodles of Thai Nguyen University students is of great significance, helping businesses gain in-depth understanding of this issue, thereby building and implementing effective Marketing Mix strategies to attract Thai Nguyen University students to buy the product.
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IEEE
Nguyen Minh Hue, Ngo Thi Huyen Trang, "THE IMPACT OF MARKETING MIX ON THE DECISION TO BUY DRAGON FRUIT INSTANT NOODLES OF THAI NGUYEN UNIVERSITY STUDENTS", International Journal Of All Research Writings, vol. 6, no. 11, pp. 267-274, 2025.
MLA Nguyen Minh Hue, Ngo Thi Huyen Trang "THE IMPACT OF MARKETING MIX ON THE DECISION TO BUY DRAGON FRUIT INSTANT NOODLES OF THAI NGUYEN UNIVERSITY STUDENTS." International Journal Of All Research Writings, vol 6, no. 11, 2025, pp. 267-274.
APA Nguyen Minh Hue, Ngo Thi Huyen Trang (2025). THE IMPACT OF MARKETING MIX ON THE DECISION TO BUY DRAGON FRUIT INSTANT NOODLES OF THAI NGUYEN UNIVERSITY STUDENTS. International Journal Of All Research Writings, 6(11), 267-274.
THE IMPACT OF MARKETING MIX ON THE DECISION TO BUY DRAGON FRUIT INSTANT NOODLES OF THAI NGUYEN UNIVERSITY STUDENTS
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THE IMPACT OF MARKETING MIX ON THE DECISION TO BUY DRAGON FRUIT INSTANT NOODLES OF THAI NGUYEN UNIVERSITY STUDENTS

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