ManuScript Details
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Paper Id:
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IJARW1717
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Title:
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ANALYZING THE IMPACT OF ADVERTISING FORMS ON THE REVENUE OF STORES USING R SOFTWARE
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 4 Issue 3 |
| Pages: |
4
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| Published On: |
9/26/2022 8:30:44 PM (MM/dd/yyyy) |
Main Author Details
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Name:
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Nguyen Thi Thu Hang |
| Institute: |
Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Viet Nam |
Co - Author Details
| Author Name |
Author Institute |
| Do Thanh Phúc |
Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Viet Nam |
| Pham Thi Linh |
Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Vietnam |
Abstract
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Research Area:
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Economics |
| KeyWord: |
R software, linear regression model, impact, advertising forms, revenue |
| Abstract: |
Currently, there is much statistical software used in data research, however, the official R software environment is an open-source free software environment and R is one of the most commonly used programming languages used in data mining. In this paper, the authors use R to build a linear regression model to assess the impact of advertising forms such as youtube, Facebook, and newspapers on the store's revenue. The results are obtained that the form of advertising on Facebook had the most impact on revenue and the form of advertising on newspapers has the lowest impact. In addition, the authors also give results on the weighted contribution of the explanatory variables, confidence intervals for the regression coefficients, and tests on the validity of the model. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Nguyen Thi Thu Hang, Do Thanh Phúc, Pham Thi Linh, "ANALYZING THE IMPACT OF ADVERTISING FORMS ON THE REVENUE OF STORES USING R SOFTWARE", International Journal Of All Research Writings,
vol. 4, no. 3, pp. 11-14, 2022.
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MLA
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Nguyen Thi Thu Hang, Do Thanh Phúc, Pham Thi Linh "ANALYZING THE IMPACT OF ADVERTISING FORMS ON THE REVENUE OF STORES USING R SOFTWARE." International Journal Of All Research Writings,
vol 4, no. 3, 2022, pp. 11-14.
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APA
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Nguyen Thi Thu Hang, Do Thanh Phúc, Pham Thi Linh (2022). ANALYZING THE IMPACT OF ADVERTISING FORMS ON THE REVENUE OF STORES USING R SOFTWARE. International Journal Of All Research Writings,
4(3), 11-14.
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ANALYZING THE IMPACT OF ADVERTISING FORMS ON THE REVENUE OF STORES USING R SOFTWARE
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ANALYZING THE IMPACT OF ADVERTISING FORMS ON THE REVENUE OF STORES USING R SOFTWARE
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