Manuscript Details - IJARW1798

ManuScript Details
Paper Id: IJARW1798
Title: ONLINE SHOPPING BEHAVIOR UNDER THE INFLUENCE OF CONSUMERS’ PRICE PERCEPTION: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM
Published in: International Journal Of All Research Writings
Publisher: IJARW
ISSN: 2582-1008
Volume / Issue: Volume 4 Issue 9
Pages: 6
Published On: 3/12/2023 5:06:14 AM      (MM/dd/yyyy)
Main Author Details
Name: Ngo Thi Nhung
Institute: Thai Nguyen University of Economics and Business Administration
Co - Author Details
Author Name Author Institute
Phan Minh Huyen Thai Nguyen University of Economics and Business Administration
Ha Thi Thanh Hoa Thai Nguyen University of Economics and Business Administration
Abstract
Research Area: Economics
KeyWord: consumer, online shopping behavior, price.
Abstract: This study aims to analyze the influence of consumers’ price perception on online shopping behavior according purchase decision model. A quantitative research was conducted through a survey of 304 valid cases of consumers in Thai Nguyen City, Viet Nam. For the purposes of analysis, quantitative research was chosen. The research results showed that price perception has a positive effect on online shopping behavior of consumers. The study also provides guidelines and suggestions for businesses to expand the market in the future.
Citations
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IEEE
Ngo Thi Nhung, Phan Minh Huyen, Ha Thi Thanh Hoa, "ONLINE SHOPPING BEHAVIOR UNDER THE INFLUENCE OF CONSUMERS’ PRICE PERCEPTION: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM", International Journal Of All Research Writings, vol. 4, no. 9, pp. 17-22, 2023.
MLA Ngo Thi Nhung, Phan Minh Huyen, Ha Thi Thanh Hoa "ONLINE SHOPPING BEHAVIOR UNDER THE INFLUENCE OF CONSUMERS’ PRICE PERCEPTION: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM." International Journal Of All Research Writings, vol 4, no. 9, 2023, pp. 17-22.
APA Ngo Thi Nhung, Phan Minh Huyen, Ha Thi Thanh Hoa (2023). ONLINE SHOPPING BEHAVIOR UNDER THE INFLUENCE OF CONSUMERS’ PRICE PERCEPTION: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM. International Journal Of All Research Writings, 4(9), 17-22.
ONLINE SHOPPING BEHAVIOR UNDER THE INFLUENCE OF CONSUMERS’ PRICE PERCEPTION: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM
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ONLINE SHOPPING BEHAVIOR UNDER THE INFLUENCE OF CONSUMERS’ PRICE PERCEPTION: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM

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