ManuScript Details
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Paper Id:
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IJARW1798
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Title:
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ONLINE SHOPPING BEHAVIOR UNDER THE INFLUENCE OF CONSUMERS’ PRICE PERCEPTION: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 4 Issue 9 |
| Pages: |
6
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| Published On: |
3/12/2023 5:06:14 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Ngo Thi Nhung |
| Institute: |
Thai Nguyen University of Economics and Business Administration |
Co - Author Details
| Author Name |
Author Institute |
| Phan Minh Huyen |
Thai Nguyen University of Economics and Business Administration |
| Ha Thi Thanh Hoa |
Thai Nguyen University of Economics and Business Administration |
Abstract
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Research Area:
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Economics |
| KeyWord: |
consumer, online shopping behavior, price. |
| Abstract: |
This study aims to analyze the influence of consumers’ price perception on online shopping behavior according purchase decision model. A quantitative research was conducted through a survey of 304 valid cases of consumers in Thai Nguyen City, Viet Nam. For the purposes of analysis, quantitative research was chosen. The research results showed that price perception has a positive effect on online shopping behavior of consumers. The study also provides guidelines and suggestions for businesses to expand the market in the future. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Ngo Thi Nhung, Phan Minh Huyen, Ha Thi Thanh Hoa, "ONLINE SHOPPING BEHAVIOR UNDER THE INFLUENCE OF CONSUMERS’ PRICE PERCEPTION: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM", International Journal Of All Research Writings,
vol. 4, no. 9, pp. 17-22, 2023.
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MLA
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Ngo Thi Nhung, Phan Minh Huyen, Ha Thi Thanh Hoa "ONLINE SHOPPING BEHAVIOR UNDER THE INFLUENCE OF CONSUMERS’ PRICE PERCEPTION: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM." International Journal Of All Research Writings,
vol 4, no. 9, 2023, pp. 17-22.
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APA
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Ngo Thi Nhung, Phan Minh Huyen, Ha Thi Thanh Hoa (2023). ONLINE SHOPPING BEHAVIOR UNDER THE INFLUENCE OF CONSUMERS’ PRICE PERCEPTION: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM. International Journal Of All Research Writings,
4(9), 17-22.
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ONLINE SHOPPING BEHAVIOR UNDER THE INFLUENCE OF CONSUMERS’ PRICE PERCEPTION: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM
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Last downloaded on 12/09/2023
ONLINE SHOPPING BEHAVIOR UNDER THE INFLUENCE OF CONSUMERS’ PRICE PERCEPTION: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM
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