ManuScript Details
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Paper Id:
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IJARW2906
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Title:
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PRICING AND CUSTOMER SATISFACTION AMONG SELECTED BARBERSHOPS IN VALENCIA CITY, BUKIDNON
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 7 Issue 7 |
| Pages: |
12
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| Published On: |
1/28/2026 11:02:09 PM (MM/dd/yyyy) |
Main Author Details
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Name:
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Shienna Kristalline N. Rigor |
| Institute: |
Philippine College Foundation |
Co - Author Details
| Author Name |
Author Institute |
| Sharon L. Sayod |
Philippine College Foundation |
| Rollan Fe T. Mendez, MM |
Philippine College Foundation |
| Lomyna Y. Morre, MBA |
Philippine College Foundation |
| Zyrene M. Rafil |
Philippine College Foundation |
| Cathy P. Juarez |
Philippine College Foundation |
| Mary Ann K. Vargas |
Philippine College Foundation |
| Lance Stephen S. Tero |
Philippine College Foundation |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Pricing, customer satisfaction, barbershops |
| Abstract: |
This study aimed to determine how pricing affects customer satisfaction among selected barbershops in Valencia City, Bukidnon. It was anchored on the Equity Theory by John Stacey Adams (1963), which states that customers feel satisfied when they believe they receive fair value for what they pay. The study employed a descriptive-correlational and descriptive-comparative research design, involving 120 respondents from Chuy Barbershop, The Boss Barbershop, and Duke Barbershop. Data were collected through a survey questionnaire and analysed using frequency, percentage, mean, standard deviation, Kruskal-Wallis test, Mann-Whitney U test, and Spearman's rank correlation. Results showed that most respondents were male students aged 13 to 24, followed by those aged 25 to 36, and the smallest number were aged 37 to 48. Findings revealed that pricing was rated very high, while customer satisfaction was highly satisfactory. There was also a significant relationship between pricing and customer satisfaction. It means that fair pricing contributes to higher customer satisfaction and loyalty. It is recommended that barbershops continue to maintain transparent pricing, improve haircut service quality, and provide a clean, comfortable environment to attract and retain more customers. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Shienna Kristalline N. Rigor , Sharon L. Sayod, Rollan Fe T. Mendez, MM, Lomyna Y. Morre, MBA, Zyrene M. Rafil, Cathy P. Juarez, Mary Ann K. Vargas, Lance Stephen S. Tero, "PRICING AND CUSTOMER SATISFACTION AMONG SELECTED BARBERSHOPS IN VALENCIA CITY, BUKIDNON", International Journal Of All Research Writings,
vol. 7, no. 7, pp. 114-125, 2026.
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MLA
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Shienna Kristalline N. Rigor , Sharon L. Sayod, Rollan Fe T. Mendez, MM, Lomyna Y. Morre, MBA, Zyrene M. Rafil, Cathy P. Juarez, Mary Ann K. Vargas, Lance Stephen S. Tero "PRICING AND CUSTOMER SATISFACTION AMONG SELECTED BARBERSHOPS IN VALENCIA CITY, BUKIDNON." International Journal Of All Research Writings,
vol 7, no. 7, 2026, pp. 114-125.
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APA
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Shienna Kristalline N. Rigor , Sharon L. Sayod, Rollan Fe T. Mendez, MM, Lomyna Y. Morre, MBA, Zyrene M. Rafil, Cathy P. Juarez, Mary Ann K. Vargas, Lance Stephen S. Tero (2026). PRICING AND CUSTOMER SATISFACTION AMONG SELECTED BARBERSHOPS IN VALENCIA CITY, BUKIDNON. International Journal Of All Research Writings,
7(7), 114-125.
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PRICING AND CUSTOMER SATISFACTION AMONG SELECTED BARBERSHOPS IN VALENCIA CITY, BUKIDNON
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