ManuScript Details
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Paper Id:
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IJARW2013
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Title:
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FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 5 Issue 8 |
| Pages: |
13
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| Published On: |
2/2/2024 9:37:04 PM (MM/dd/yyyy) |
Main Author Details
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Name:
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Hoa Quynh Nguyen |
| Institute: |
Ho Chi Minh City University of Banking, Vietnam |
Co - Author Details
| Author Name |
Author Institute |
| Tam Thanh Nguyen DUONG |
Ho Chi Minh City University of Banking, Vietnam |
Abstract
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Research Area:
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Accounting, Banking |
| KeyWord: |
digital banking services, commercial banks, consumers, Vietnam. |
| Abstract: |
The study was carried out in the backdrop of the development of digital banking services by Vietnamese commercial banks and the growing acceptance of these services by scientific and technology fields. As a foundation for their model proposals and study hypotheses, the authors used a theoretical framework connected to digital banking services, consumer behavior, and customer technology adoption behavior. The authors simultaneously employed quantitative research techniques, in addition to a formal survey of 287 science and technology professionals who used digital banking services. Primary data was then analyzed using the statistical program SPSS 22.0. According to the multivariate regression model's findings, the perceived importance of tangibles, perceived usability, security, affordable service costs, perceived behavioral control, and social impact all influence Vietnamese consumers' decisions to adopt digital banking services. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Hoa Quynh Nguyen, Tam Thanh Nguyen DUONG, "FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM", International Journal Of All Research Writings,
vol. 5, no. 8, pp. 1-13, 2024.
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MLA
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Hoa Quynh Nguyen, Tam Thanh Nguyen DUONG "FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM." International Journal Of All Research Writings,
vol 5, no. 8, 2024, pp. 1-13.
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APA
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Hoa Quynh Nguyen, Tam Thanh Nguyen DUONG (2024). FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM. International Journal Of All Research Writings,
5(8), 1-13.
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FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM
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FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM
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