FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM

Paper Id:	IJARW2013
Title:	FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM
Published in:	International Journal Of All Research Writings
Publisher:	IJARW
ISSN:	2582-1008
Volume / Issue:	Volume 5 Issue 8
Pages:	13
Published On:	2/2/2024 9:37:04 PM (MM/dd/yyyy)

Name:	Hoa Quynh Nguyen
Institute:	Ho Chi Minh City University of Banking, Vietnam

Author Name	Author Institute
Tam Thanh Nguyen DUONG	Ho Chi Minh City University of Banking, Vietnam

Research Area:	Accounting, Banking
KeyWord:	digital banking services, commercial banks, consumers, Vietnam.
Abstract:	The study was carried out in the backdrop of the development of digital banking services by Vietnamese commercial banks and the growing acceptance of these services by scientific and technology fields. As a foundation for their model proposals and study hypotheses, the authors used a theoretical framework connected to digital banking services, consumer behavior, and customer technology adoption behavior. The authors simultaneously employed quantitative research techniques, in addition to a formal survey of 287 science and technology professionals who used digital banking services. Primary data was then analyzed using the statistical program SPSS 22.0. According to the multivariate regression model's findings, the perceived importance of tangibles, perceived usability, security, affordable service costs, perceived behavioral control, and social impact all influence Vietnamese consumers' decisions to adopt digital banking services.

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IEEE	Hoa Quynh Nguyen, Tam Thanh Nguyen DUONG, "FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM", International Journal Of All Research Writings, vol. 5, no. 8, pp. 1-13, 2024.
MLA	Hoa Quynh Nguyen, Tam Thanh Nguyen DUONG "FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM." International Journal Of All Research Writings, vol 5, no. 8, 2024, pp. 1-13.
APA	Hoa Quynh Nguyen, Tam Thanh Nguyen DUONG (2024). FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM. International Journal Of All Research Writings, 5(8), 1-13.

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Manuscript
GREEN ACCOUNTING IN VIETNAM: OPPORTUNITIES AND CHALLENGES IN THE PROCESS OF INTERNATIONAL INTEGRATION
APPLICATION OF ACCOUNTING SOFTWARE IN SMALL AND MEDIUM ENTERPRISES: BENEFITS AND CHALLENGES
TRENDS IN THE DEVELOPMENT OF INTERNAL AUDITING IN THE MODERN BUSINESS ENVIRONMENT
THE IMPACT OF BLOCKCHAIN TECHNOLOGY ON THE ACCOUNTING INDUSTRY

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Indian National Centre, India National Science Library, NISCAIR

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