Manuscript Details - IJARW2545

ManuScript Details
Paper Id: IJARW2545
Title: BARRIERS TO E-COMMERCE PARTICIPATION: A CASE STUDY OF INDIVIDUAL BUSINESS HOUSEHOLDS IN HANOI
Published in: International Journal Of All Research Writings
Publisher: IJARW
ISSN: 2582-1008
Volume / Issue: Volume 6 Issue 11
Pages: 9
Published On: 5/5/2025 5:07:51 AM      (MM/dd/yyyy)
Main Author Details
Name: Nguyen Nhu Trang
Institute: Hanoi Architecture University
Co - Author Details
Author Name Author Institute
Dang Thi Hoai Linh Hanoi Architecture University
Pham Hoang Anh Hanoi Architecture University
Luong Thanh An Hanoi Architecture University
Hoang Manh Hung Hanoi Architecture University
Do Phuong Linh Student in Hanoi Architectural University
Abstract
Research Area: marketing
KeyWord: E-commerce, Barriers, Individual Business Households, Digital Transition, Hanoi
Abstract: This study aims to analyze the barriers faced by individual business households in Hanoi when participating in e-commerce platforms. Based on 500 survey responses, the findings indicate that these households encounter various challenges, including difficulties in order management, information security risks, limited technical support, and rising operational costs on e-commerce platforms. These barriers reflect common limitations among micro and informal businesses in developing economies, particularly in digital readiness and resource accessibility. Without adequate support, these enterprises struggle to adapt to the digital marketplace, limiting their competitiveness and long-term sustainability.The study emphasizes the need for targeted assistance in digital skills training, technical support, and more inclusive e-commerce infrastructure. Strengthening these areas will help individual business households transition more effectively to e-commerce, contributing to broader economic development and digital inclusion.
Citations
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IEEE
Nguyen Nhu Trang , Dang Thi Hoai Linh, Pham Hoang Anh, Luong Thanh An, Hoang Manh Hung, Do Phuong Linh , "BARRIERS TO E-COMMERCE PARTICIPATION: A CASE STUDY OF INDIVIDUAL BUSINESS HOUSEHOLDS IN HANOI", International Journal Of All Research Writings, vol. 6, no. 11, pp. 87-95, 2025.
MLA Nguyen Nhu Trang , Dang Thi Hoai Linh, Pham Hoang Anh, Luong Thanh An, Hoang Manh Hung, Do Phuong Linh "BARRIERS TO E-COMMERCE PARTICIPATION: A CASE STUDY OF INDIVIDUAL BUSINESS HOUSEHOLDS IN HANOI." International Journal Of All Research Writings, vol 6, no. 11, 2025, pp. 87-95.
APA Nguyen Nhu Trang , Dang Thi Hoai Linh, Pham Hoang Anh, Luong Thanh An, Hoang Manh Hung, Do Phuong Linh (2025). BARRIERS TO E-COMMERCE PARTICIPATION: A CASE STUDY OF INDIVIDUAL BUSINESS HOUSEHOLDS IN HANOI. International Journal Of All Research Writings, 6(11), 87-95.
BARRIERS TO E-COMMERCE PARTICIPATION: A CASE STUDY OF INDIVIDUAL BUSINESS HOUSEHOLDS IN HANOI
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BARRIERS TO E-COMMERCE PARTICIPATION: A CASE STUDY OF INDIVIDUAL BUSINESS HOUSEHOLDS IN HANOI

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