ManuScript Details
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Paper Id:
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IJARW2192
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Title:
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THE RELATIONSHIP BETWEEN LIVE STREAMING BUYING ENVIRONMENTAL FACTORS AND IMPULSIVE BUYING BEHAVIOR OF CUSTOMERS IN VIETNAM
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 6 Issue 1 |
| Pages: |
8
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| Published On: |
7/7/2024 12:54:20 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Huynh Le Cong Truong |
| Institute: |
Ho Chi Minh City University of Banking, Vietnam |
Co - Author Details
| Author Name |
Author Institute |
| Tran Van Dat |
Ho Chi Minh City University of Banking, Vietnam |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Live streaming buying environment, cognitive reactions, affective reactions, impulsive buying urge, impulsive buying behavior. |
| Abstract: |
The purpose of this study is to determine the relationship between live streaming buying environmental factors, cognitive reactions, affective reactions, impulsive buying urge and impulsive buying behavior of customers in Vietnam through a survey of 498 customers shopping online via live streaming on the platforms Tiktok, Facebook, Shopee.… Research results have shown scarcity and vicarious experience positively impact cognitive reactions. Scarcity, vicarious experience, social interaction and social contagion positively impact affective reactions. Cognitive reactions positively impact affective reactions. Affective reactions positively impact impulsive buying urge, and impulsive buying urge positively impact impulsive buying behavior. The study also proposes some management implications to promote customers' impulsive buying behavior. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Huynh Le Cong Truong, Tran Van Dat , "THE RELATIONSHIP BETWEEN LIVE STREAMING BUYING ENVIRONMENTAL FACTORS AND IMPULSIVE BUYING BEHAVIOR OF CUSTOMERS IN VIETNAM", International Journal Of All Research Writings,
vol. 6, no. 1, pp. 6-13, 2024.
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MLA
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Huynh Le Cong Truong, Tran Van Dat "THE RELATIONSHIP BETWEEN LIVE STREAMING BUYING ENVIRONMENTAL FACTORS AND IMPULSIVE BUYING BEHAVIOR OF CUSTOMERS IN VIETNAM." International Journal Of All Research Writings,
vol 6, no. 1, 2024, pp. 6-13.
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APA
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Huynh Le Cong Truong, Tran Van Dat (2024). THE RELATIONSHIP BETWEEN LIVE STREAMING BUYING ENVIRONMENTAL FACTORS AND IMPULSIVE BUYING BEHAVIOR OF CUSTOMERS IN VIETNAM. International Journal Of All Research Writings,
6(1), 6-13.
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THE RELATIONSHIP BETWEEN LIVE STREAMING BUYING ENVIRONMENTAL FACTORS AND IMPULSIVE BUYING BEHAVIOR OF CUSTOMERS IN VIETNAM
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Last downloaded on 22/11/2024
THE RELATIONSHIP BETWEEN LIVE STREAMING BUYING ENVIRONMENTAL FACTORS AND IMPULSIVE BUYING BEHAVIOR OF CUSTOMERS IN VIETNAM
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