ManuScript Details
|
Paper Id:
|
IJARW2425
|
|
Title:
|
FACTORS INFLUENCING CONSUMERS' OMNICHANNEL SHOPPING INTENTION IN HO CHI MINH CITY, VIETNAM
|
| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 6 Issue 8 |
| Pages: |
8
|
| Published On: |
2/27/2025 9:23:23 PM (MM/dd/yyyy) |
Main Author Details
|
Name:
|
Tran Ngoc Anh Thu |
| Institute: |
Ho Chi Minh City University of Banking, Vietnam |
Co - Author Details
| Author Name |
Author Institute |
| Tran Ngoc Thuy Tien |
Ho Chi Minh City University of Banking, Vietnam |
| Tran Thi Huynh Anh |
Ho Chi Minh City University of Banking, Vietnam |
Abstract
|
Research Area:
|
Economics |
| KeyWord: |
Omnichannel shopping, consumer behavior, customer experience, Ho Chi Minh City, retail technology. |
| Abstract: |
Omnichannel shopping has increasingly become a popular trend in consumer behavior, especially in major urban areas such as Ho Chi Minh City. This study aims to identify the factors influencing consumers' omnichannel shopping intention in Ho Chi Minh City, using a research model based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). Data was collected from 400 consumers through online and offline surveys and analyzed using multiple regression methods. The results indicate that convenience, shopping experience, social influence, service quality, and perceived risk are the key factors affecting omnichannel shopping intention. Among these, convenience and shopping experience have the strongest impact. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
|
IEEE
|
Tran Ngoc Anh Thu, Tran Ngoc Thuy Tien, Tran Thi Huynh Anh, "FACTORS INFLUENCING CONSUMERS' OMNICHANNEL SHOPPING INTENTION IN HO CHI MINH CITY, VIETNAM", International Journal Of All Research Writings,
vol. 6, no. 8, pp. 39-46, 2025.
|
|
MLA
|
Tran Ngoc Anh Thu, Tran Ngoc Thuy Tien, Tran Thi Huynh Anh "FACTORS INFLUENCING CONSUMERS' OMNICHANNEL SHOPPING INTENTION IN HO CHI MINH CITY, VIETNAM." International Journal Of All Research Writings,
vol 6, no. 8, 2025, pp. 39-46.
|
|
APA
|
Tran Ngoc Anh Thu, Tran Ngoc Thuy Tien, Tran Thi Huynh Anh (2025). FACTORS INFLUENCING CONSUMERS' OMNICHANNEL SHOPPING INTENTION IN HO CHI MINH CITY, VIETNAM. International Journal Of All Research Writings,
6(8), 39-46.
|
FACTORS INFLUENCING CONSUMERS' OMNICHANNEL SHOPPING INTENTION IN HO CHI MINH CITY, VIETNAM
Number Of Downloads - 4
Last downloaded on 26/03/2025
FACTORS INFLUENCING CONSUMERS' OMNICHANNEL SHOPPING INTENTION IN HO CHI MINH CITY, VIETNAM
Search On Google
