ManuScript Details
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Paper Id:
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IJARW1882
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Title:
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FACTORS AFFECTING CUSTOMERS' INTENTION TO BUY FASHION ONLINE THROUGH FACEBOOK IN HO CHI MINH CITY, VIETNAM
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 4 Issue 11 |
| Pages: |
9
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| Published On: |
5/16/2023 9:42:04 PM (MM/dd/yyyy) |
Main Author Details
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Name:
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Le Anh Quan |
| Institute: |
JK Technologies |
Co - Author Details
| Author Name |
Author Institute |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Facebook; Online Fashion; Share; Comment; Feeling; KOLs; Trend. |
| Abstract: |
This study is conducted based on theories including: TAM technology acceptance model, TPB planned behavior model, TAM - TPB combination model, unified and accepted model of technology use UTAUT, in addition, uses information from previous relevant studies as a basis for model building and development. Through the research process with qualitative and quantitative methods combined with 246 observed samples, the results show that the factors have a positive impact on the consumer's intention to buy fashion through the social network Facebook in Ho Chi Minh City include: Expressing emotions, Comments, Shares, Post content and Trends. In which, the factor that has the strongest impact on the intention to buy fashion through Facebook is Trends. From this, it can be concluded that fashion businesses need to effectively use Facebook's functions to promote brand development and increase consumer awareness of products. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Le Anh Quan, "FACTORS AFFECTING CUSTOMERS' INTENTION TO BUY FASHION ONLINE THROUGH FACEBOOK IN HO CHI MINH CITY, VIETNAM", International Journal Of All Research Writings,
vol. 4, no. 11, pp. 79-87, 2023.
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MLA
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Le Anh Quan "FACTORS AFFECTING CUSTOMERS' INTENTION TO BUY FASHION ONLINE THROUGH FACEBOOK IN HO CHI MINH CITY, VIETNAM." International Journal Of All Research Writings,
vol 4, no. 11, 2023, pp. 79-87.
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APA
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Le Anh Quan (2023). FACTORS AFFECTING CUSTOMERS' INTENTION TO BUY FASHION ONLINE THROUGH FACEBOOK IN HO CHI MINH CITY, VIETNAM. International Journal Of All Research Writings,
4(11), 79-87.
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FACTORS AFFECTING CUSTOMERS' INTENTION TO BUY FASHION ONLINE THROUGH FACEBOOK IN HO CHI MINH CITY, VIETNAM
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FACTORS AFFECTING CUSTOMERS' INTENTION TO BUY FASHION ONLINE THROUGH FACEBOOK IN HO CHI MINH CITY, VIETNAM
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