ManuScript Details
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Paper Id:
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IJARW2789
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Title:
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GREEN MARKETING: OPPORTUNITIES AND CHALLENGES FOR BUSINESSES IN THE DIGITAL ERA
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 7 Issue 3 |
| Pages: |
8
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| Published On: |
9/8/2025 2:20:56 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Dang Chanh Tin |
| Institute: |
Vietnam |
Co - Author Details
| Author Name |
Author Institute |
Abstract
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Research Area:
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marketing |
| KeyWord: |
Green marketing; digital era; sustainable development; consumer behavior; opportunities; challenges; greenwashing. |
| Abstract: |
In the context of globalization and digital transformation, green marketing has become an inevitable trend, reflecting the combination of business objectives and environmental responsibility. This study focuses on analyzing the opportunities and challenges that businesses face when implementing green marketing strategies in the digital era. Prominent opportunities include enhancing brand image, attracting environmentally conscious customer segments and leveraging digital platforms to disseminate sustainable messages. However, businesses also encounter various challenges, ranging from high initial investment costs, pressures for information transparency, to the risk of “greenwashing” that can undermine consumer trust. The article emphasizes that to effectively capitalize on these opportunities, businesses need to develop well-structured green marketing strategies, integrate digital technologies and maintain transparency and creativity throughout implementation. The research findings contribute not only theoretically but also offer important practical implications for businesses aiming for sustainable development. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Dang Chanh Tin, "GREEN MARKETING: OPPORTUNITIES AND CHALLENGES FOR BUSINESSES IN THE DIGITAL ERA", International Journal Of All Research Writings,
vol. 7, no. 3, pp. 1-8, 2025.
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MLA
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Dang Chanh Tin "GREEN MARKETING: OPPORTUNITIES AND CHALLENGES FOR BUSINESSES IN THE DIGITAL ERA." International Journal Of All Research Writings,
vol 7, no. 3, 2025, pp. 1-8.
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APA
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Dang Chanh Tin (2025). GREEN MARKETING: OPPORTUNITIES AND CHALLENGES FOR BUSINESSES IN THE DIGITAL ERA. International Journal Of All Research Writings,
7(3), 1-8.
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GREEN MARKETING: OPPORTUNITIES AND CHALLENGES FOR BUSINESSES IN THE DIGITAL ERA
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