Manuscript Details - IJARW2621

ManuScript Details
Paper Id: IJARW2621
Title: THE IMPACT OF ESG DIGITALIZATION ON BRAND EQUITY AND OPERATIONAL PERFORMANCE OF COMMERCIAL BANKS IN VIETNAM
Published in: International Journal Of All Research Writings
Publisher: IJARW
ISSN: 2582-1008
Volume / Issue: Volume 6 Issue 11
Pages: 7
Published On: 5/18/2025 1:20:29 AM      (MM/dd/yyyy)
Main Author Details
Name: Ton That Thanh Tung
Institute: Vietnam
Co - Author Details
Author Name Author Institute
Abstract
Research Area: finance
KeyWord: Fintech, ESG, Brand Equity, Operational Performance, Commercial Banks, Vietnam, Sustainability, Digital Transformation.
Abstract: This study examines the impact of financial technology (Fintech) digitization and the implementation of Environmental, Social, and Governance (ESG) standards on brand equity and operational performance of commercial banks in Vietnam. As the banking sector undergoes rapid digital transformation, the application of Fintech alongside adherence to ESG standards not only enhances operational efficiency but also strengthens brand value, providing sustainable competitive advantages. Utilizing a linear regression model and analyzing panel data from 12 major banks in Vietnam over the period of 2020-2024, the research finds that both Fintech and ESG have a positive and statistically significant impact on the return on assets (ROA), a key measure of operational performance. Notably, the interaction between Fintech and ESG further amplifies the positive effects, indicating that the combined influence of these factors creates more significant outcomes than their individual contributions. The study also reveals that ESG practices play a crucial role in enhancing the effectiveness of Fintech, ultimately leading to greater sustainability and enhanced brand reputation. This research provides valuable insights for banks aiming to leverage both Fintech and ESG to improve their performance and long-term brand equity in the competitive banking industry.
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IEEE
Ton That Thanh Tung, "THE IMPACT OF ESG DIGITALIZATION ON BRAND EQUITY AND OPERATIONAL PERFORMANCE OF COMMERCIAL BANKS IN VIETNAM", International Journal Of All Research Writings, vol. 6, no. 11, pp. 457-463, 2025.
MLA Ton That Thanh Tung "THE IMPACT OF ESG DIGITALIZATION ON BRAND EQUITY AND OPERATIONAL PERFORMANCE OF COMMERCIAL BANKS IN VIETNAM." International Journal Of All Research Writings, vol 6, no. 11, 2025, pp. 457-463.
APA Ton That Thanh Tung (2025). THE IMPACT OF ESG DIGITALIZATION ON BRAND EQUITY AND OPERATIONAL PERFORMANCE OF COMMERCIAL BANKS IN VIETNAM. International Journal Of All Research Writings, 6(11), 457-463.
THE IMPACT OF ESG DIGITALIZATION ON BRAND EQUITY AND OPERATIONAL PERFORMANCE OF COMMERCIAL BANKS IN VIETNAM
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THE IMPACT OF ESG DIGITALIZATION ON BRAND EQUITY AND OPERATIONAL PERFORMANCE OF COMMERCIAL BANKS IN VIETNAM

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