ManuScript Details
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Paper Id:
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IJARW2318
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Title:
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THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING AND PRODUCTIVTY AMONG TOURISTS’ ATTRACTIONS IN VALENCIA CITY
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 6 Issue 6 |
| Pages: |
8
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| Published On: |
12/10/2024 4:32:44 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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SERGEV ROY L. MORENO, EdD |
| Institute: |
PHILIPPINE COLLEGE FOUNDATION |
Co - Author Details
| Author Name |
Author Institute |
| Connie Marie Comahig |
PHILIPPINE COLLEGE FOUNDATION |
| Justine Fernandez |
PHILIPPINE COLLEGE FOUNDATION |
Abstract
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Research Area:
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human resource management |
| KeyWord: |
Social Media Marketing, Productivity, User-Generated Content, Tourism |
| Abstract: |
This study examines the impact of social media marketing strategies on the productivity of tourist attractions in Valencia City. Specifically, it investigates how advertising strategies, user-generated content contributions, and influencer partnerships influence operational efficiency, resource management, and technology adoption. A descriptive correlational research design was employed, with data collected from 100 respondents. The results show that all social media marketing strategies contribute significantly to productivity, with high engagement observed across all sub-variables. Advertising strategies and user-generated content were found to have the most notable impact, especially in enhancing operational efficiency and resource management. Influencer partnerships, while valuable, were slightly less influential compared to the other two strategies. The study also demonstrates a strong positive correlation between social media marketing and overall productivity, with the highest correlation found between user-generated content and operational efficiency. These findings suggest that social media marketing not only improves engagement but also plays a critical role in increasing productivity in the tourism sector. The study supports the idea that leveraging social media effectively can lead to more efficient operations, better resource utilization, and the adoption of new technologies, which ultimately enhances the competitiveness of tourist destinations. However, the findings also imply that while influencer marketing holds potential, its impact is more pronounced when combined with other strategies, such as user-generated content. These results contribute to a deeper understanding of the role of social media in enhancing productivity in tourism businesses. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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SERGEV ROY L. MORENO, EdD, Connie Marie Comahig, Justine Fernandez, "THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING AND PRODUCTIVTY AMONG TOURISTS’ ATTRACTIONS IN VALENCIA CITY", International Journal Of All Research Writings,
vol. 6, no. 6, pp. 94-101, 2024.
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MLA
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SERGEV ROY L. MORENO, EdD, Connie Marie Comahig, Justine Fernandez "THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING AND PRODUCTIVTY AMONG TOURISTS’ ATTRACTIONS IN VALENCIA CITY." International Journal Of All Research Writings,
vol 6, no. 6, 2024, pp. 94-101.
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APA
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SERGEV ROY L. MORENO, EdD, Connie Marie Comahig, Justine Fernandez (2024). THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING AND PRODUCTIVTY AMONG TOURISTS’ ATTRACTIONS IN VALENCIA CITY. International Journal Of All Research Writings,
6(6), 94-101.
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THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING AND PRODUCTIVTY AMONG TOURISTS’ ATTRACTIONS IN VALENCIA CITY
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THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING AND PRODUCTIVTY AMONG TOURISTS’ ATTRACTIONS IN VALENCIA CITY
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