THE EFFECTIVENESS OF MARKETING STRATEGY  AND CUSTOMER SATISFACTION IN  PROMOTING A DESTINATION

Paper Id:	IJARW2339
Title:	THE EFFECTIVENESS OF MARKETING STRATEGY AND CUSTOMER SATISFACTION IN PROMOTING A DESTINATION
Published in:	International Journal Of All Research Writings
Publisher:	IJARW
ISSN:	2582-1008
Volume / Issue:	Volume 6 Issue 6
Pages:	8
Published On:	12/16/2024 9:09:35 AM (MM/dd/yyyy)

Name:	SERGEV ROY L. MORENO, EdD
Institute:	PHILIPPINE COLLEGE FOUNDATION

Author Name	Author Institute
Sheena Joy L. Aranas	PHILIPPINE COLLEGE FOUNDATION
Nia Vive Alago	PHILIPPINE COLLEGE FOUNDATION

Research Area:	human resource management
KeyWord:	Marketing Strategies, Customer Satisfaction, Social Media Marketing, Tourism
Abstract:	This study explores the perceived effectiveness of marketing strategies in promoting tourist destinations in Valencia City, Bukidnon, and their relationship with customer satisfaction across three stages of the visitor journey: pre-visit expectations, on-site experience, and post-visit experience. The research shows that advertising and promotion, digital and social media marketing, and special offers and promotions are all perceived as effective in promoting the destination. Advertising and promotion had the highest mean score, followed by digital and social media marketing, and special offers and promotions. The results demonstrate that all marketing strategies contribute positively to customer satisfaction, with special offers and promotions showing the strongest correlation with satisfaction across all stages. Furthermore, a significant positive correlation was found between marketing strategies and customer satisfaction, particularly with special offers and promotions, which had the most consistent impact throughout the visitor journey. The study underscores the importance of integrating various marketing approaches to enhance customer satisfaction and destination promotion, highlighting the role of both traditional and digital marketing strategies.

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IEEE	SERGEV ROY L. MORENO, EdD, Sheena Joy L. Aranas, Nia Vive Alago, "THE EFFECTIVENESS OF MARKETING STRATEGY AND CUSTOMER SATISFACTION IN PROMOTING A DESTINATION", International Journal Of All Research Writings, vol. 6, no. 6, pp. 200-207, 2024.
MLA	SERGEV ROY L. MORENO, EdD, Sheena Joy L. Aranas, Nia Vive Alago "THE EFFECTIVENESS OF MARKETING STRATEGY AND CUSTOMER SATISFACTION IN PROMOTING A DESTINATION." International Journal Of All Research Writings, vol 6, no. 6, 2024, pp. 200-207.
APA	SERGEV ROY L. MORENO, EdD, Sheena Joy L. Aranas, Nia Vive Alago (2024). THE EFFECTIVENESS OF MARKETING STRATEGY AND CUSTOMER SATISFACTION IN PROMOTING A DESTINATION. International Journal Of All Research Writings, 6(6), 200-207.

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Manuscript
THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT AND TOURIST DESTINATION LOYALTY
THE RELATIONSHIP BETWEEN ONLINE REVIEWS AND DECISION MAKING IN VISITING A RESORT IN MARAMAG BUKIDNON
THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING AND PRODUCTIVTY AMONG TOURISTS’ ATTRACTIONS IN VALENCIA CITY

Important Dates

Indian National Centre, India National Science Library, NISCAIR

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