THE RELATIONSHIP BETWEEN ONLINE REVIEWS AND DECISION MAKING IN VISITING A RESORT  IN MARAMAG BUKIDNON

Paper Id:	IJARW2338
Title:	THE RELATIONSHIP BETWEEN ONLINE REVIEWS AND DECISION MAKING IN VISITING A RESORT IN MARAMAG BUKIDNON
Published in:	International Journal Of All Research Writings
Publisher:	IJARW
ISSN:	2582-1008
Volume / Issue:	Volume 6 Issue 6
Pages:	7
Published On:	12/16/2024 9:08:52 AM (MM/dd/yyyy)

Name:	SERGEV ROY L. MORENO, EdD
Institute:	PHILIPPINE COLLEGE FOUNDATION

Author Name	Author Institute
Nobha Mae E. Romero	PHILIPPINE COLLEGE FOUNDATION
Syhem R. Sebial	PHILIPPINE COLLEGE FOUNDATION

Research Area:	human resource management
KeyWord:	Online Reviews, Consumer Decision-Making, Ratings, Likes, Shares, Tourism Promotion
Abstract:	This study examines the effectiveness of online reviews in promoting tourist destinations in Maramag, Bukidnon, and their relationship with consumer decision-making across the phases of pre-visit expectations, on-site experience, and post-visit evaluation. Findings reveal that ratings, likes, and shares are perceived as effective, with ratings having the most significant influence on consumer perceptions. Decision-making variables, including risk-taking, commitment to decision, and satisfaction, were all evaluated positively, with satisfaction emerging as the most influential factor. A strong positive relationship was identified between online reviews and decision-making, highlighting the role of ratings in shaping trust, expectations, and overall satisfaction. Likes and shares, while slightly less impactful, were found to contribute meaningfully to enhancing visibility and reinforcing social validation. The results emphasize the importance of managing consumer feedback and encouraging user engagement to amplify the influence of online reviews. This study underscores the strategic value of consumer-generated content in promoting tourism destinations and improving visitors’ experience.

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IEEE	SERGEV ROY L. MORENO, EdD, Nobha Mae E. Romero, Syhem R. Sebial, "THE RELATIONSHIP BETWEEN ONLINE REVIEWS AND DECISION MAKING IN VISITING A RESORT IN MARAMAG BUKIDNON", International Journal Of All Research Writings, vol. 6, no. 6, pp. 193-199, 2024.
MLA	SERGEV ROY L. MORENO, EdD, Nobha Mae E. Romero, Syhem R. Sebial "THE RELATIONSHIP BETWEEN ONLINE REVIEWS AND DECISION MAKING IN VISITING A RESORT IN MARAMAG BUKIDNON." International Journal Of All Research Writings, vol 6, no. 6, 2024, pp. 193-199.
APA	SERGEV ROY L. MORENO, EdD, Nobha Mae E. Romero, Syhem R. Sebial (2024). THE RELATIONSHIP BETWEEN ONLINE REVIEWS AND DECISION MAKING IN VISITING A RESORT IN MARAMAG BUKIDNON. International Journal Of All Research Writings, 6(6), 193-199.

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Manuscript
THE EFFECTIVENESS OF MARKETING STRATEGY AND CUSTOMER SATISFACTION IN PROMOTING A DESTINATION
THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT AND TOURIST DESTINATION LOYALTY
THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING AND PRODUCTIVTY AMONG TOURISTS’ ATTRACTIONS IN VALENCIA CITY

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Indian National Centre, India National Science Library, NISCAIR

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