ManuScript Details
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Paper Id:
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IJARW2338
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Title:
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THE RELATIONSHIP BETWEEN ONLINE REVIEWS AND DECISION MAKING IN VISITING A RESORT IN MARAMAG BUKIDNON
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 6 Issue 6 |
| Pages: |
7
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| Published On: |
12/16/2024 9:08:52 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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SERGEV ROY L. MORENO, EdD |
| Institute: |
PHILIPPINE COLLEGE FOUNDATION |
Co - Author Details
| Author Name |
Author Institute |
| Nobha Mae E. Romero |
PHILIPPINE COLLEGE FOUNDATION |
| Syhem R. Sebial |
PHILIPPINE COLLEGE FOUNDATION |
Abstract
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Research Area:
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human resource management |
| KeyWord: |
Online Reviews, Consumer Decision-Making, Ratings, Likes, Shares, Tourism Promotion |
| Abstract: |
This study examines the effectiveness of online reviews in promoting tourist destinations in Maramag, Bukidnon, and their relationship with consumer decision-making across the phases of pre-visit expectations, on-site experience, and post-visit evaluation. Findings reveal that ratings, likes, and shares are perceived as effective, with ratings having the most significant influence on consumer perceptions. Decision-making variables, including risk-taking, commitment to decision, and satisfaction, were all evaluated positively, with satisfaction emerging as the most influential factor. A strong positive relationship was identified between online reviews and decision-making, highlighting the role of ratings in shaping trust, expectations, and overall satisfaction. Likes and shares, while slightly less impactful, were found to contribute meaningfully to enhancing visibility and reinforcing social validation. The results emphasize the importance of managing consumer feedback and encouraging user engagement to amplify the influence of online reviews. This study underscores the strategic value of consumer-generated content in promoting tourism destinations and improving visitors’ experience. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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SERGEV ROY L. MORENO, EdD, Nobha Mae E. Romero, Syhem R. Sebial, "THE RELATIONSHIP BETWEEN ONLINE REVIEWS AND DECISION MAKING IN VISITING A RESORT IN MARAMAG BUKIDNON", International Journal Of All Research Writings,
vol. 6, no. 6, pp. 193-199, 2024.
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MLA
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SERGEV ROY L. MORENO, EdD, Nobha Mae E. Romero, Syhem R. Sebial "THE RELATIONSHIP BETWEEN ONLINE REVIEWS AND DECISION MAKING IN VISITING A RESORT IN MARAMAG BUKIDNON." International Journal Of All Research Writings,
vol 6, no. 6, 2024, pp. 193-199.
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APA
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SERGEV ROY L. MORENO, EdD, Nobha Mae E. Romero, Syhem R. Sebial (2024). THE RELATIONSHIP BETWEEN ONLINE REVIEWS AND DECISION MAKING IN VISITING A RESORT IN MARAMAG BUKIDNON. International Journal Of All Research Writings,
6(6), 193-199.
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THE RELATIONSHIP BETWEEN ONLINE REVIEWS AND DECISION MAKING IN VISITING A RESORT IN MARAMAG BUKIDNON
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THE RELATIONSHIP BETWEEN ONLINE REVIEWS AND DECISION MAKING IN VISITING A RESORT IN MARAMAG BUKIDNON
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