ManuScript Details
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Paper Id:
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IJARW2913
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Title:
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EXPLORING WHOLESALERS’ SATISFACTION WITH FARMERS ASSOCIATION MARKETING STRATEGIES IN BUKIDNON
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 7 Issue 8 |
| Pages: |
11
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| Published On: |
2/5/2026 8:39:01 PM (MM/dd/yyyy) |
Main Author Details
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Name:
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Marlon P. Buenaobra, MMBM |
| Institute: |
Philippine College Foundation |
Co - Author Details
| Author Name |
Author Institute |
| JENEATH C. PORRAS |
Philippine College Foundation |
| GLEYSIE T. GANO-AY |
Philippine College Foundation |
| ROLLAN FE T. MENDEZ, MM |
Philippine College Foundation |
| MARIEL D. BALANSAG |
Philippine College Foundation |
| ANGELO L. BALILING |
Philippine College Foundation |
| ALGINE E. GERALDO |
Philippine College Foundation |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Reliable Quality, Fair pricing, Value Satisfaction, Income generation, Competent Service, Quality Improvement. |
| Abstract: |
This research explored the satisfaction of six (6) wholesalers in Managok and Linabo, Malaybalay City, with the marketing strategies of farmers' associations. Since these associations play a key role in connecting farmers to markets, exploring wholesaler satisfaction is vital for improving agricultural sales. The study used a qualitative approach, employing purposive sampling to select participants and gathering data through semi-structured interviews using an interview guide questionnaire. The study found that wholesalers were satisfied with the farmers' associations' focus on fair pricing, value satisfaction, reliable quality, income generation, competent service, and quality improvement. The research suggests that associations may continue prioritizing these areas to improve communication and address any concerns raised by wholesalers. By focusing on these improvements, farmers' associations can strengthen their relationships with wholesalers and support the growth of the agricultural sector. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Marlon P. Buenaobra, MMBM, JENEATH C. PORRAS, GLEYSIE T. GANO-AY, ROLLAN FE T. MENDEZ, MM, MARIEL D. BALANSAG, ANGELO L. BALILING, ALGINE E. GERALDO, "EXPLORING WHOLESALERS’ SATISFACTION WITH FARMERS ASSOCIATION MARKETING STRATEGIES IN BUKIDNON", International Journal Of All Research Writings,
vol. 7, no. 8, pp. 1-11, 2026.
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MLA
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Marlon P. Buenaobra, MMBM, JENEATH C. PORRAS, GLEYSIE T. GANO-AY, ROLLAN FE T. MENDEZ, MM, MARIEL D. BALANSAG, ANGELO L. BALILING, ALGINE E. GERALDO "EXPLORING WHOLESALERS’ SATISFACTION WITH FARMERS ASSOCIATION MARKETING STRATEGIES IN BUKIDNON." International Journal Of All Research Writings,
vol 7, no. 8, 2026, pp. 1-11.
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APA
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Marlon P. Buenaobra, MMBM, JENEATH C. PORRAS, GLEYSIE T. GANO-AY, ROLLAN FE T. MENDEZ, MM, MARIEL D. BALANSAG, ANGELO L. BALILING, ALGINE E. GERALDO (2026). EXPLORING WHOLESALERS’ SATISFACTION WITH FARMERS ASSOCIATION MARKETING STRATEGIES IN BUKIDNON. International Journal Of All Research Writings,
7(8), 1-11.
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EXPLORING WHOLESALERS’ SATISFACTION WITH FARMERS ASSOCIATION MARKETING STRATEGIES IN BUKIDNON
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