ManuScript Details
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Paper Id:
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IJARW1340
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Title:
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IMPACT OF SMM ON NEW BUSINESS SET UPS (INSTAGRAM) IN UZBEKISTAN
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 2 Issue 2 |
| Pages: |
6
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| Published On: |
8/23/2020 9:46:32 PM (MM/dd/yyyy) |
Main Author Details
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Name:
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Madinabonu Khasanova Fazliddinovna |
| Institute: |
Westminster university in tashkent |
Co - Author Details
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Author Institute |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Online Word of Mouth, Unique Point of Sale, Social Networking Service. |
| Abstract: |
This article focuses on effects of Social Media Marketing (SMM) in branding process of products which home- based businesses on Instagram. With the opportunities of internet and smartphones, SMM is one of the vital tools to appeal customers attention to any type of products. Nowadays, business owners can set up their business on online platforms. Moreover, there has been few researches done in terms of establishing home- based businesses on Instagram in Central Asia, Uzbekistan specially most part of the research is focused on brand strategy. This study is investigating how business owners are maintaining brand positioning by the help of Instagram online platform. Qualitative research of in – depth interview has undertaken with three respondents who are owners of business in Uzbekistan and proving with evidence that Instagram is the best choice online platform in order to peruse entrepreneurs before deciding to establish physical stores. Currently, three Instagram businesses pages have more than 15,000 followers in each. According to this data that as a Social Networking Site, Instagram plays an important role for the shaping company product positioning in minds of customers. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Madinabonu Khasanova Fazliddinovna , "IMPACT OF SMM ON NEW BUSINESS SET UPS (INSTAGRAM) IN UZBEKISTAN", International Journal Of All Research Writings,
vol. 2, no. 2, pp. 32-37, 2020.
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MLA
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Madinabonu Khasanova Fazliddinovna "IMPACT OF SMM ON NEW BUSINESS SET UPS (INSTAGRAM) IN UZBEKISTAN." International Journal Of All Research Writings,
vol 2, no. 2, 2020, pp. 32-37.
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APA
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Madinabonu Khasanova Fazliddinovna (2020). IMPACT OF SMM ON NEW BUSINESS SET UPS (INSTAGRAM) IN UZBEKISTAN. International Journal Of All Research Writings,
2(2), 32-37.
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IMPACT OF SMM ON NEW BUSINESS SET UPS (INSTAGRAM) IN UZBEKISTAN
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IMPACT OF SMM ON NEW BUSINESS SET UPS (INSTAGRAM) IN UZBEKISTAN
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