ManuScript Details
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Paper Id:
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IJARW1153
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Title:
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IMPACT OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER PURCHASE PROCESS
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 1 Issue 9 |
| Pages: |
8
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| Published On: |
3/24/2020 2:28:57 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Geeta Gujaria |
| Institute: |
MET Institute of Management Studies |
Co - Author Details
| Author Name |
Author Institute |
| Pravin Kamble |
MET Institute of Management Studies |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Keywords: Consumer purchase process, Impact of social media ads, Non-parametric test. |
| Abstract: |
Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. The objective of this research was to find out the impact of social media ads on consumer's buying process demographically. The sample size for this research was 150 responses. A non-parametric test was performed. SPSS version 20.0 software was used for data analysis. The conclusion of the research was demographically the teenage group in age has more impact on social media advertisements than the other two age groups and lastly, in gender, the female has more impact social media ads as compared to males. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Geeta Gujaria , Pravin Kamble , "IMPACT OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER PURCHASE PROCESS", International Journal Of All Research Writings,
vol. 1, no. 9, pp. 9-16, 2020.
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MLA
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Geeta Gujaria , Pravin Kamble "IMPACT OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER PURCHASE PROCESS." International Journal Of All Research Writings,
vol 1, no. 9, 2020, pp. 9-16.
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APA
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Geeta Gujaria , Pravin Kamble (2020). IMPACT OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER PURCHASE PROCESS. International Journal Of All Research Writings,
1(9), 9-16.
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IMPACT OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER PURCHASE PROCESS
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IMPACT OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER PURCHASE PROCESS
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