ManuScript Details
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Paper Id:
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IJARW2687
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Title:
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TRUST IN ONLINE REVIEWS AND ITS INFLUENCE ON CONSUMERS’ PURCHASE INTENTION ON E-COMMERCE PLATFORMS: A THEORETICAL APPROACH
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 6 Issue 12 |
| Pages: |
7
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| Published On: |
6/28/2025 4:09:30 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Nguyen Thi Anh Tuyet |
| Institute: |
Banking University of Ho Chi Minh City, Vietnam |
Co - Author Details
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Author Institute |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Trust in online reviews; Purchase intention; E-commerce platforms; Consumer behavior; Source credibility; Review quality; Perceived usefulness; Theoretical approach |
| Abstract: |
In the digital age, online reviews have emerged as a pivotal source of information influencing consumer decision-making processes on e-commerce platforms. Among various factors that shape consumers' perceptions, trust in online reviews plays a crucial role in determining their intention to make a purchase. This paper provides a theoretical approach to understanding how trust in online reviews affects consumers' purchase intention. By synthesizing previous studies and relevant theoretical frameworks, the paper explores the dimensions of trust in online reviews, including source credibility, review quality, and system trust, and how these dimensions impact consumer behavior. The study also highlights the mediating roles of perceived usefulness, customer experience, and brand image in the trust-purchase intention relationship. This theoretical exploration lays the groundwork for future empirical research and offers practical implications for e-commerce platforms and marketers aiming to build trust and convert consumer intention into actual buying behavior. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Nguyen Thi Anh Tuyet, "TRUST IN ONLINE REVIEWS AND ITS INFLUENCE ON CONSUMERS’ PURCHASE INTENTION ON E-COMMERCE PLATFORMS: A THEORETICAL APPROACH", International Journal Of All Research Writings,
vol. 6, no. 12, pp. 60-66, 2025.
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MLA
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Nguyen Thi Anh Tuyet "TRUST IN ONLINE REVIEWS AND ITS INFLUENCE ON CONSUMERS’ PURCHASE INTENTION ON E-COMMERCE PLATFORMS: A THEORETICAL APPROACH." International Journal Of All Research Writings,
vol 6, no. 12, 2025, pp. 60-66.
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APA
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Nguyen Thi Anh Tuyet (2025). TRUST IN ONLINE REVIEWS AND ITS INFLUENCE ON CONSUMERS’ PURCHASE INTENTION ON E-COMMERCE PLATFORMS: A THEORETICAL APPROACH. International Journal Of All Research Writings,
6(12), 60-66.
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TRUST IN ONLINE REVIEWS AND ITS INFLUENCE ON CONSUMERS’ PURCHASE INTENTION ON E-COMMERCE PLATFORMS: A THEORETICAL APPROACH
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TRUST IN ONLINE REVIEWS AND ITS INFLUENCE ON CONSUMERS’ PURCHASE INTENTION ON E-COMMERCE PLATFORMS: A THEORETICAL APPROACH
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