ManuScript Details
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Paper Id:
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IJARW2691
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Title:
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MARKETING STRATEGY AND BRAND IDENTITY ON MEMBER LOYALTY AMONG COOPERATIVE IN THE PROVINCE OF BUKIDNON
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 6 Issue 12 |
| Pages: |
21
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| Published On: |
7/1/2025 10:29:37 PM (MM/dd/yyyy) |
Main Author Details
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Name:
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Joseph G. Barillo |
| Institute: |
Central Mindanao University |
Co - Author Details
| Author Name |
Author Institute |
| Dr. Ronel V. Sudaria |
Central Mindanao University |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Business, Loyalty, Brand Identity, Multipurpose Cooperative |
| Abstract: |
This study aimed to examine the influence of member loyalty in cooperatives, focusing on the interplay between brand identity and marketing strategies. The objectives included assessing the level of marketing strategies, evaluating members' perceptions of brand identity, measuring member loyalty, and analyzing correlations between these elements in multipurpose cooperatives in Bukidnon. Using a quantitative approach, data were collected via survey questionnaires distributed to 377 randomly selected cooperative members. Descriptive correlation and regression analyses were employed to analyze the data. The results indicated effective engagement in marketing efforts, strong awareness of brand identity, and active loyalty to the organization. A significant positive correlation was found between brand identity and member loyalty. The brand loyalty variable was the strongest predictor in the model, showing the highest standardized coefficient among all predictors. These findings underscore the importance of effective marketing strategies and a strong brand identity in fostering member commitment. Enhancing digital marketing efforts, community engagement, and brand awareness can lead to increased member loyalty in cooperatives. This study provides valuable insights for cooperative management, emphasizing the need for strategic initiatives that strengthen member relationships and reinforce brand identity for long-term success. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Joseph G. Barillo, Dr. Ronel V. Sudaria, "MARKETING STRATEGY AND BRAND IDENTITY ON MEMBER LOYALTY AMONG COOPERATIVE IN THE PROVINCE OF BUKIDNON", International Journal Of All Research Writings,
vol. 6, no. 12, pp. 82-102, 2025.
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MLA
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Joseph G. Barillo, Dr. Ronel V. Sudaria "MARKETING STRATEGY AND BRAND IDENTITY ON MEMBER LOYALTY AMONG COOPERATIVE IN THE PROVINCE OF BUKIDNON." International Journal Of All Research Writings,
vol 6, no. 12, 2025, pp. 82-102.
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APA
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Joseph G. Barillo, Dr. Ronel V. Sudaria (2025). MARKETING STRATEGY AND BRAND IDENTITY ON MEMBER LOYALTY AMONG COOPERATIVE IN THE PROVINCE OF BUKIDNON. International Journal Of All Research Writings,
6(12), 82-102.
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MARKETING STRATEGY AND BRAND IDENTITY ON MEMBER LOYALTY AMONG COOPERATIVE IN THE PROVINCE OF BUKIDNON
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MARKETING STRATEGY AND BRAND IDENTITY ON MEMBER LOYALTY AMONG COOPERATIVE IN THE PROVINCE OF BUKIDNON
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