ManuScript Details
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Paper Id:
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IJARW1879
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Title:
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IMPACT OF ONLINE RETAIL WEBSITE QUALITY ON CUSTOMER LOYALTY AND WORD-OF-MOUTH BEHAVIOR IN HO CHI MINH CITY, VIETNAM
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 4 Issue 10 |
| Pages: |
9
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| Published On: |
5/12/2023 10:14:01 PM (MM/dd/yyyy) |
Main Author Details
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Name:
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Le Anh Quan |
| Institute: |
JK Technologies |
Co - Author Details
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Author Institute |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
quality, online retail website, loyalty, word-of-mouth behavior, customers |
| Abstract: |
Building positive word of mouth is an important marketing strategy for online retailers as it has been shown to be positively correlated with sales. In the era of explosive information technology and e-commerce as a "lever" for business development, retailers in the world market in general and Vietnam in particular are constantly interested in this form of online retail. This research will be the basis for retailers to focus on online business, improve website quality and service quality to encourage customer loyalty and word-of-mouth behavior to increase sales and profits. Besides, it also helps domestic retailers improve the quality of online business and can expand their business scope to other provinces and cities as well as to other countries around the world. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Le Anh Quan, "IMPACT OF ONLINE RETAIL WEBSITE QUALITY ON CUSTOMER LOYALTY AND WORD-OF-MOUTH BEHAVIOR IN HO CHI MINH CITY, VIETNAM", International Journal Of All Research Writings,
vol. 4, no. 10, pp. 222-230, 2023.
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MLA
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Le Anh Quan "IMPACT OF ONLINE RETAIL WEBSITE QUALITY ON CUSTOMER LOYALTY AND WORD-OF-MOUTH BEHAVIOR IN HO CHI MINH CITY, VIETNAM." International Journal Of All Research Writings,
vol 4, no. 10, 2023, pp. 222-230.
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APA
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Le Anh Quan (2023). IMPACT OF ONLINE RETAIL WEBSITE QUALITY ON CUSTOMER LOYALTY AND WORD-OF-MOUTH BEHAVIOR IN HO CHI MINH CITY, VIETNAM. International Journal Of All Research Writings,
4(10), 222-230.
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IMPACT OF ONLINE RETAIL WEBSITE QUALITY ON CUSTOMER LOYALTY AND WORD-OF-MOUTH BEHAVIOR IN HO CHI MINH CITY, VIETNAM
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IMPACT OF ONLINE RETAIL WEBSITE QUALITY ON CUSTOMER LOYALTY AND WORD-OF-MOUTH BEHAVIOR IN HO CHI MINH CITY, VIETNAM
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