ManuScript Details
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Paper Id:
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IJARW1462
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Title:
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PANDEMIC TRIGGERED IMPULSE BUYING: SPECIAL REFERENCE TO ‘COVID 19’ OUTBREAK FEAR IN KERALA.
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 2 Issue 10 |
| Pages: |
9
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| Published On: |
4/15/2021 9:23:28 PM (MM/dd/yyyy) |
Main Author Details
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Name:
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Dr Joshy John |
| Institute: |
Marian College Kuttikkanam |
Co - Author Details
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Author Institute |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Impulse Buying, Covid 19, Pandemic, Depletion of self control. |
| Abstract: |
“Impulse Buying Behaviour is a sudden compelling hedonically complex purchasing deed in which the rapidity of the impulse buying decision process prevents thoughtful, deliberate consideration of all information and choice alternatives” (Bayley & Nancorrow, 1998). A disruption in the socio – economic structure of the world/country/region could also trigger impulse buying behaviour. Uncertainty and insecurity feeling allied to that extra ordinary circumstance will activate panic button within a human being and he/she ventures in fear ignited impulse buying behaviour. Here it is not the positive emotions which persuade impulse buying but the negative feelings which rules him. This article attempted to highlight how the fear of pandemic creates panic and leads to change in shopping behavior of people. It is an attempt to find out the influence of disruption in the safe and secure environment on shopping behavior of shoppers. To what extent shoppers get disturbed by such an event, how they overcome the same by involving in some frantic shopping. Here is an attempt to throw light upon the decisive factors which evoke impulse behavior in a given unprecedented event COVID. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Dr Joshy John, "PANDEMIC TRIGGERED IMPULSE BUYING: SPECIAL REFERENCE TO ‘COVID 19’ OUTBREAK FEAR IN KERALA.", International Journal Of All Research Writings,
vol. 2, no. 10, pp. 30-38, 2021.
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MLA
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Dr Joshy John "PANDEMIC TRIGGERED IMPULSE BUYING: SPECIAL REFERENCE TO ‘COVID 19’ OUTBREAK FEAR IN KERALA.." International Journal Of All Research Writings,
vol 2, no. 10, 2021, pp. 30-38.
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APA
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Dr Joshy John (2021). PANDEMIC TRIGGERED IMPULSE BUYING: SPECIAL REFERENCE TO ‘COVID 19’ OUTBREAK FEAR IN KERALA.. International Journal Of All Research Writings,
2(10), 30-38.
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PANDEMIC TRIGGERED IMPULSE BUYING: SPECIAL REFERENCE TO ‘COVID 19’ OUTBREAK FEAR IN KERALA.
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PANDEMIC TRIGGERED IMPULSE BUYING: SPECIAL REFERENCE TO ‘COVID 19’ OUTBREAK FEAR IN KERALA.
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