PROMOTING THE EXPORT OF AGRICULTURAL PRODUCTS FROM A VIETNAMESE TRADING FIRM TO ASIAN MARKETS: A CASE STUDY ANALYSIS

Paper Id:	IJARW2783
Title:	PROMOTING THE EXPORT OF AGRICULTURAL PRODUCTS FROM A VIETNAMESE TRADING FIRM TO ASIAN MARKETS: A CASE STUDY ANALYSIS
Published in:	International Journal Of All Research Writings
Publisher:	IJARW
ISSN:	2582-1008
Volume / Issue:	Volume 7 Issue 2
Pages:	7
Published On:	9/6/2025 4:02:31 AM (MM/dd/yyyy)

Name:	NGUYEN HUONG LY
Institute:	NATIONAL ECONOMIC UNIVERSITY

Author Name	Author Institute
TRAN NGUYEN TRUONG	B.N. Bahadur Institute Of Management Sciences, University of Mysore

Research Area:	Business and Marketing
KeyWord:	Export promotion, Agricultural trade, RCEP, B2B marketing, Asian markets
Abstract:	Asia has emerged as a strategic growth arena for Vietnamese agricultural exports, supported by strong regional demand and favorable trade agreements. This study examines a Vietnamese trading firm’s export-promotion practices to Asian markets during 2021–2024, combining theoretical perspectives on export promotion with an in-depth evaluation of real-world execution. Areas analyzed include customer finding, negotiation and contract implementation, after-sales service, and performance indicators such as revenue growth, contract volume, and product structure. Findings show notable progress, particularly in fresh fruit and dried noodle exports, yet constraints persist in digital marketing reach, operational capacity, and customer-retention systems. External opportunities—especially tariff preferences under the Regional Comprehensive Economic Partnership (RCEP)—offer a favorable environment for further market penetration. Strategic recommendations focus on enhancing digital marketing, strengthening market research capabilities, building long-term customer relationships, and investing in organizational resources. These measures aim to boost competitiveness, raise contract value and repeat purchase rates, and expand market share in Asia toward 2030.

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IEEE	NGUYEN HUONG LY, TRAN NGUYEN TRUONG, "PROMOTING THE EXPORT OF AGRICULTURAL PRODUCTS FROM A VIETNAMESE TRADING FIRM TO ASIAN MARKETS: A CASE STUDY ANALYSIS", International Journal Of All Research Writings, vol. 7, no. 2, pp. 97-103, 2025.
MLA	NGUYEN HUONG LY, TRAN NGUYEN TRUONG "PROMOTING THE EXPORT OF AGRICULTURAL PRODUCTS FROM A VIETNAMESE TRADING FIRM TO ASIAN MARKETS: A CASE STUDY ANALYSIS." International Journal Of All Research Writings, vol 7, no. 2, 2025, pp. 97-103.
APA	NGUYEN HUONG LY, TRAN NGUYEN TRUONG (2025). PROMOTING THE EXPORT OF AGRICULTURAL PRODUCTS FROM A VIETNAMESE TRADING FIRM TO ASIAN MARKETS: A CASE STUDY ANALYSIS. International Journal Of All Research Writings, 7(2), 97-103.

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Indian National Centre, India National Science Library, NISCAIR

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