ManuScript Details
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Paper Id:
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IJARW1002
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Title:
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THE RELEVANT OF PRICE THEORIES ON PRACTICE OF MARKETING IN NIGERIA
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 1 Issue 1 |
| Pages: |
6
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| Published On: |
7/2/2019 10:30:38 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Mufutau Akanmu Popoola |
| Institute: |
Department of Business and Entrepreneurship, School of Business and Governance, Kwara state university Malete Nigeria |
Co - Author Details
| Author Name |
Author Institute |
| Adewole Joseph Adeyinka |
Faculty of Management and social Sciences, Adekunle Ajasin University, Ondo State,Nigeria |
| Idachaba Odekina Innocent |
Department of Banking and Finance, Ahmadu Bello University Zaria Nigeria |
| Shittu Muili Olawale |
National Open university of Nigeria (NOUN) Nigeria |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Relevant, Price theories, Practice and Marketing |
| Abstract: |
Marketing is the management process through which goods and services move from concept to customer.It includes the cordination of four elements called the 4Ps of marketing;Product,price,place and promotion.As long as market places have existed, pricing has been recognized as one of vital tools in order to attract customers .Kotler, (2000),and Popoola,(2017) said the important of price among four PS cannot be over emphasis. They explained further that price is number one thing consumer will consider before by anything in the market. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Mufutau Akanmu Popoola, Adewole Joseph Adeyinka, Idachaba Odekina Innocent, Shittu Muili Olawale, "THE RELEVANT OF PRICE THEORIES ON PRACTICE OF MARKETING IN NIGERIA", International Journal Of All Research Writings,
vol. 1, no. 1, pp. 8-13, 2019.
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MLA
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Mufutau Akanmu Popoola, Adewole Joseph Adeyinka, Idachaba Odekina Innocent, Shittu Muili Olawale "THE RELEVANT OF PRICE THEORIES ON PRACTICE OF MARKETING IN NIGERIA." International Journal Of All Research Writings,
vol 1, no. 1, 2019, pp. 8-13.
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APA
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Mufutau Akanmu Popoola, Adewole Joseph Adeyinka, Idachaba Odekina Innocent, Shittu Muili Olawale (2019). THE RELEVANT OF PRICE THEORIES ON PRACTICE OF MARKETING IN NIGERIA. International Journal Of All Research Writings,
1(1), 8-13.
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THE RELEVANT OF PRICE THEORIES ON PRACTICE OF MARKETING IN NIGERIA
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THE RELEVANT OF PRICE THEORIES ON PRACTICE OF MARKETING IN NIGERIA
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